Results 111 to 120 of about 236 (161)

Exploring generational differences in the purchase of authentic vs. counterfeit luxury goods

open access: yes
This research explores the consumer behaviors and motivations of Millennials and Generation Z towards genuine and counterfeit luxury goods through an exploratory qualitative approach, with in-depth interviews of a population of 32 individuals evenly split between the two groups.
openaire   +1 more source

The impact of consumption value on the attitude toward luxury brand’s real goods and counterfeiting

open access: yesJournal of Consumption Culture, 2013
null 김소정, null Kim, Hyung-Jun
openaire   +1 more source

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