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Country of origin as a determinant of young Europeans` buying attitudes — marketing implications
Oeconomia Copernicana, 2018 Research background: Country of origin and brand image are among the main factors influencing consumer buying decisions. The phenomenon known as the Country of Origin Effect (COE) refers to the influence of a country’s image on consumer product ...
Małgorzata Bartosik-Purgat
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The Psychology of Country-of-Origin Effects [PDF]
Vezetéstudomány / Budapest Management Review, 2006 The impact of product origin on consumer product evaluations is well-documented, and several types of influence have been described in the literature. In this paper, the author will first describe some of the practical and scientific support for this effect, and then focus on the psychology behind the country-of-origin effect.
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Country of origin effect on luxury brands evaluation: an experimental study
Internext: Revista Eletrônica de Negócios Internacionais, 2014 This study investigates the country of origin effect in luxury brands evaluation, theory that concerns the stereotype developed in the mind of consumers from a negative or positive image of the country where the product was manufactured, influencing ...
Andrea Kassouf Pizzinatto +3 more
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Frontiers in Psychology, 2016 The goal of this project was to investigate whether consumer ethnocentrism is purely conscious mechanism based on ideology, as suggested by Shimp and Sharma (1987), or rather is an automatic, unconscious process.
Dominika Agnieszka Maison +2 more
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Cultural Variations in Country of Origin Effects [PDF]
Journal of Marketing Research, 2000 The authors examine the extent to which cultural orientation influences country of origin effects on product evaluations in two countries (Japan and the United States). Subjects were given attribute information about a mountain bike made in either Japan or the United States.
Zeynep Gürhan-Canli +1 more
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Foods, 2022 The present study aims to investigate the country-of-origin effect and the branding process on the brand equity of Greek yogurt abroad, specifically in the United Kingdom.
Dimitrios Karagiannis +3 more
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Country-of-Origin Effects on Product Evaluations [PDF]
Journal of International Business Studies, 1982 This article reviews the literature regarding the effect of country of origin on buyer evaluations of products. The issue is important for countries (especially resource-poor, developing countries) that need to increase manufactured exports and for firms that source products in countries different from where sold.
Warren J Bilkey, Erik Nes
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The Country-of-Origin Effect and its Influence on Consumer’s Purchasing Decision
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015 The aim of this article is to provide the results of research focused on the topic connected with the country of origin effect and its influence on the consumer behaviour of the young consumers called the Generation Y.
Jitka Veselá, Robert Zich
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The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector
Wine Economics and Policy, 2020 The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers.
Nadia Passagem +2 more
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THE ROMANIAN CONSUMERS LIVING ABROAD – AMBASSADORS OF THE ROMANIAN BRANDS? [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2016 The existence of a large variety of strong brands is a guarantee for a developed economy. In its transition to the market economy, Romania witnessed a period of negation of Romanian brands, followed by a period of revival of local brands.
BARBU MIHAIL CĂTĂLIN
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