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Advanced Science, EarlyView.Development of more complex in vitro models necessitates the development of improved monitoring approaches. This work demonstrates a novel conformable device capable of measuring the resistance of two cell barriers within a single model independently, a significant advantage over conventional trans‐epithelial/endothelial electrical resistance (TEER ...
Alexandra Elisabeth Wheeler +7 more
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Logos, 2009
Publishers use various positioning strategies to market books, but when books are marketed outside of the domestic market, publishers adapt their strategies in a way that would appeal to the specific foreign target market.
Samantha Miller
openaire +2 more sources
Publishers use various positioning strategies to market books, but when books are marketed outside of the domestic market, publishers adapt their strategies in a way that would appeal to the specific foreign target market.
Samantha Miller
openaire +2 more sources
World Literature Today, 1985
. The development of increasingly advanced technology has a major influence on the world of the communications industry and has led to competition between smartphone manufacturers. They compete to produce advantages in products that will be marketed. The
Frans van Rosevelt +3 more
openaire +2 more sources
. The development of increasingly advanced technology has a major influence on the world of the communications industry and has led to competition between smartphone manufacturers. They compete to produce advantages in products that will be marketed. The
Frans van Rosevelt +3 more
openaire +2 more sources
Country of Origin and Representative Bureaucracy
Journal of Public Administration Research and Theory, 2022Abstract A large body of research shows that clients of government services benefit from the presence of bureaucrats with whom they share race or ethnicity. These benefits arise from active or symbolic representation, which scholars argue are grounded in the shared backgrounds, language, and values that race and ethnicity proxy.
Jason A Grissom +2 more
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Journal of Islamic Marketing, 2023
Purpose The purpose of this study shows the effect of the value of country of origin and brand image on the purchasing decision of South Korean skincare with halal product knowledge as a moderator variable.
A. J. W. Mahri +4 more
semanticscholar +1 more source
Purpose The purpose of this study shows the effect of the value of country of origin and brand image on the purchasing decision of South Korean skincare with halal product knowledge as a moderator variable.
A. J. W. Mahri +4 more
semanticscholar +1 more source
Revisiting “Cool Japan” in country-of-origin research: a commentary and future research directions
Asia Pacific Journal of Marketing and Logistics, 2023PurposeThis commentary and conceptual paper is aimed at investigating marketing perceptions of the country-of-origin (COO) perspectives, and emphasis is placed on the “Cool Japan” concept.Design/methodology/approachA review of research on COO and the ...
Junji Miyamoto +3 more
semanticscholar +1 more source
Journal of Marketing Communications, 2023
While the current literature emphasizes the importance of country of origin, this article sheds light on the consequences of country branding. Specifically, we examined the implications of applying multidimensional aspects of a country’s image to ...
Jiseon Ahn
semanticscholar +1 more source
While the current literature emphasizes the importance of country of origin, this article sheds light on the consequences of country branding. Specifically, we examined the implications of applying multidimensional aspects of a country’s image to ...
Jiseon Ahn
semanticscholar +1 more source
International Journal of Emerging Markets, 2022
PurposeCountry of origin is a well-studied topic for developed countries that have a favourable image. However, how country of origin image affects the consumers of an emerging country on a frontier market with high uncertainty avoidance still needs to ...
T. Islam, Mawra Hussain
semanticscholar +1 more source
PurposeCountry of origin is a well-studied topic for developed countries that have a favourable image. However, how country of origin image affects the consumers of an emerging country on a frontier market with high uncertainty avoidance still needs to ...
T. Islam, Mawra Hussain
semanticscholar +1 more source
Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?
Journal of Consumer Marketing, 2022Purpose Consumers are worried about sharing their sensitive information during online shopping due to the e-tailer’s unethical practices and hacking-related concerns.
Saptarshi Bhattacharya +2 more
semanticscholar +1 more source
Partitioned Country-of-Origin Effect on Consumer Behavior: A Meta-Analysis
Journal of International Consumer Marketing, 2022Despite considerable research, empirical results on the relationship between partitioned country-of-origin (COO) and consumer behavior remain inconclusive and conflicting.
Alessandro De Nisco, S. Oduro
semanticscholar +1 more source