Results 211 to 220 of about 36,373 (255)
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Country Reputation — From Measurement to Management: The Case of Liechtenstein
Corporate Reputation Review, 2005Reputation management is by no means restricted to companies and other organizational entities. In fact, nations today are increasingly concerned with their reputation relative to other nations and turn to actively measuring and managing that reputation.
Tanja Passow +2 more
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Reputation spillover: corporate crises’ effects on country reputation
Journal of Communication Management, 2018Purpose The purpose of this paper is to examine how varying degrees of media-constructed associations between organizations and their home countries affect audience perceptions of such associations and, subsequently, how recipients attribute crisis responsibility and reputational damage to the home country.
Diana Ingenhoff +4 more
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Corporate Reputation: An Eight-Country Analysis
Corporate Reputation Review, 2003Corporate reputation, or the management of the corporate brand, is playing an increasingly important role in terms of the propensity of business to build and sustain market, mind, and heart shares of customers and publics all over the world. Corporate reputation significantly impacts share value, and on the ability of businesses to attract and retain ...
Philip J Kitchen, Andrew Laurence
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Country RepTrak™: A Standardized Measure of Country Reputation
2011The increased global accessibility of information through the internet and other digital channels has increased the importance of managing a country’s reputation. Events happening in any country in the world can become world news within minutes, and can dramatically influence public opinion about the country.
Berens, Guido +4 more
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Exploring citizens’ perceptions of country reputation
Journal of Hospitality and Tourism Insights, 2019Purpose The purpose of this paper is to investigate Brazilian residents’ internal perspectives in terms of their satisfaction with the country. The paper identifies the convergences and divergences among factors related to the reputation of Brazil. Design/methodology/approach Residents’ perceptions were investigated by combining measurement scales ...
Fabiana Gondim Mariutti +2 more
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Country Of Origin Reputation And IPO Performance
Academy of Management Proceedings, 2016We study how public firms’ stock price is influenced by reputational spillovers among firms that are categorized in the same country.
Ilya Cuypers, Matteo Prato, Gokhan Ertug
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2016
Literature and research studies on country of origin (COO) have mainly focused on its effect in business to consumer (B2C) markets. Among the few scholars who have analysed industrial sectors (B2B), some believe that COO has similar importance and the same function in B2B markets as in B2C markets.
CEDROLA, ELENA +2 more
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Literature and research studies on country of origin (COO) have mainly focused on its effect in business to consumer (B2C) markets. Among the few scholars who have analysed industrial sectors (B2B), some believe that COO has similar importance and the same function in B2B markets as in B2C markets.
CEDROLA, ELENA +2 more
openaire +2 more sources
When and how country reputation stimulates export volume
International Marketing Review, 2017PurposeThe purpose of this paper is to examine the relationship between bilateral country reputation and export volume to the country in which that reputation is held.Design/methodology/approachThe unique bilateral data set consists of 861 country pairs. Country reputation measures are from a global survey, in which respondents in 20 countries rate the
Boryana V. Dimitrova +2 more
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Country reputation as a moderator of tourism advertising effectiveness
Journal of Marketing Communications, 2014This study examines the role that country reputation plays in moderating the effects of tourism advertising for that country as well as attitude toward its government and citizens. A pre/post online study conducted in Australia used the current Brand USA's ‘Land of Dreams’ television commercial as the experimental stimulus. The country reputation scale
Jami Fullerton, Alice Kendrick
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The Ethical Reputations of Managers in Nine EU-countries: A Cross-referential Survey
Journal of Business Ethics, 1998Mutual perceptions of ethical behaviour among managers in nine EU-countries were quantatively measured and related to perceptions concerning "ease of cooperation". A strong positive correlation obtains: the more ethical a country is perceived to be, the higher it is valued as an international business partner.
Jeurissen, R.J.M., van Luijk, H.J.
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