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The Globalization of Craft Beer and the Changing Beer Culture of Britain : Cask or Craft ?
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Complex Surgical Decision‐Making in a Nonagenarian With Long‐Term Cancer Survivorship
Journal of the American Geriatrics Society, EarlyView.
Daniel Solomon +2 more
wiley +1 more source
Industrial beer versus craft beer: definitions and nuances
This chapter defines the concepts of industrial and craft beers and provides the reader with information on industrial versus craft beer’s characteristics (e.g., raw materials, brewing processes, stabilization, attributes, and flavor of industrial beer and craft beer). It also illustrates the new potentialities of the beer market related to the growing
Buiatti S., Guglielmotti M., Passaghe P.
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Abstract The purpose of the work was to provide an overview on craft beer. Details and issues concerning history and legal definition market, fiscal policy, innovation, safety, healthiness, consumer profile, and sustainability are supplied.
Baiano A., Antonietta Baiano
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Development of beer industry and craft beer expansion
The objective of this paper is to evaluate how globalization of Slovak economy and its economic growth affected not only the structure of the traditional beer market in Slovakia but also the rise and expansion of craft breweries. The theory is focused on examining an interplay between the standardized and globalized traditional beer industry ...
Pokrivčák, Ján +5 more
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Geography and branding in the craft beer industry
Regional Studies, 2023Place-based branding strategies are important marketing tools for both regions and firms and take advantage of consumers’ embrace of the local in response to globalisation. Craft-brewing is a particularly salient user of these strategies and provides ample data. We use a dataset of breweries, their marketing language and their consumer ratings to study
Ryan M. Hynes, Dieter F. Kogler
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Recently, both researchers and consumers have shown strong and growing interest in craft beer, which is characterized by its small batches, local breweries, and unique varieties.
Romano P., Capece A., Ciani M.
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Towards Crafting Beer with Artificial Intelligence
2021 8th Swiss Conference on Data Science (SDS), 2021The art of brewing beer has a long tradition that dates back to the very dawn of civilization. While the brewing process has been automated to a great extent, the creation of new beer recipes remains the result of creativity and human expertise with only minor support from software to validate chemical constraints.
Marc Bravin +3 more
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Craft beer: penetrating a niche market
Purpose – The purpose of this paper is to examine the underexplored niche market potential of craft beer, especially as it may relate to independent food and beverage operations, as a means of gaining competitive advantage.
Murray, Douglas W.
exaly +3 more sources
This book provides a comprehensive picture of the main aspects of craft beer, an innovative product that is attracting growing interest from researchers and consumers worldwide.
ANTONIETTA BAIANO
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