Results 101 to 110 of about 2,049,856 (358)
“Customer’s Customer” Strategy
Annals of Business Administrative Science, 2013 The customers of industrial goods are not consumers but companies having expert knowledge. Therefore, a conventional idea appeals a stereotyped pattern that the product development process of industrial goods should conform to the expert customers’ needs.
openaire +1 more source
Testing the Marketing Performance of German Wheat Farmers
Agribusiness, EarlyView.ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley +1 more source
What did the Disruptive Media Learning Lab ever do for us?
Insights: The UKSG Journal, 2017 Picture this. The Lanchester Library, Coventry University, 2014. The Disruptive Media Learning Lab (DMLL) opens on the top floor amongst a flurry of raised eyebrows and unanswered questions.
Kirsty Kift
doaj +1 more source
[RETRACTED] Keto Extreme Fat Burner South Africa 2022: The Truth Revealed by Customers v1
, 2022 health not provided
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Designing the customer journey in a service delivery network: evidence from cancer patient treatments [PDF]
, 2016 Customer experiences - not in the least for customers with chronic diseases - depend on a series of exchanges over a considerable amount of time with a variety of service providers and thus a service delivery network (SDN).
De Pourcq, Kaat +2 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
The effect of the quality level of Syrian food outlets on customer satisfaction and loyalty by applying to the city of Alexandria [PDF]
, 2022 Eslam Ibrahim El-Nadoury El-Nadoury +1 more
openalex +1 more source
The role of customer experience in building brand loyalty within the service context [PDF]
, 2008 Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical foundation.
Ismail, AR, Melewar, TC
core
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source