Results 261 to 270 of about 3,033 (291)

Customer's Transition from Conventional Brand Advocacy to Online Brand Advocacy: A Comprehensive Review

Indian Journal of Marketing
Purpose : This research paper explored the evolution of brand advocacy, focusing on the shift from conventional brand advocacy dominated by traditional word-of-mouth (WOM) to online brand advocacy (OBA) reflected in the user-generated content (UGC).
Sabeena Yousuf, Saiyed Wajid Ali
openaire   +1 more source

Antecedents of customer brand advocacy: a meta-analysis of the empirical evidence

Journal of Research in Interactive Marketing, 2020
PurposeThe purpose of this paper is to find out the antecedents of customer brand advocacy (CBA) on the basis of synthesis of the CBA literature. A summarisation of the results of the empirical CBA studies containing CBA as a measured variable is carried out. The antecedents’ strengths of association with CBA are compared.Design/methodology/approachThe
Ragini Bhati, Harsh V. Verma
openaire   +1 more source

Customer Advocacy

2023
Michael Kleinaltenkamp, Katharina Prohl-Schwenke, Laura Elgeti   +2 more
openaire   +1 more source

Unveiling the mediating mechanisms: service recovery and customer advocacy between app attachment and customers’ responses

Journal of Hospitality and Tourism Insights
PurposeThis study investigates the direct impact of app attachment on service recovery and customer advocacy and their combined impact on recommendation and purchase intention. The mediating mechanisms of service recovery and customer advocacy between app attachment and customer responses are also tested in the context of food delivery apps (FDAs ...
Leonardo Aureliano-Silva, Xiaoxiao Fu, Cihan Cobanoglu, M. Omar Parvez   +3 more
openaire   +1 more source

THE EFFECT OF RESTAURANT INNOVATIVENESS ON CUSTOMER ADVOCACY

Global Fashion Management Conference, 2023
Chang-Hua Yen, Hui-Hsuan Yen, Shu-Chin Wu, Ko-Yu Chang   +3 more
openaire   +1 more source

Post-acute COVID-19 syndrome

Nature Medicine, 2021
Ani Nalbandian, Kartik Sehgal, Aakriti Gupta   +2 more
exaly  

Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse

International Journal of Information Management, 2020
Ali Abdallah Alalwan
exaly  

Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective

Journal of Business Research, 2021
Lara Penco
exaly  

Advocates and adversaries: examining the role of supplier advocacy on customer reacquisition

Journal of Personal Selling & Sales Management, 2021
Mark P. Leach, Annie H. Liu, Ellen Bolman Pullins, Sijun Wang   +3 more
openaire   +1 more source

Understanding Customer Experience Throughout the Customer Journey

Journal of Marketing, 2016
Peter C Verhoef
exaly