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Customer Churn - Prevention Model – Prediction Model
, 2021 The strategy of any organization is based on the growth of its customer base, and one of 5 its principles is that selling a product to an existing customer is much more profitable than acquiring 6 a new customer. However, this approach has several opportunities for improvement, since it usu- 7 ally has a totally reactive approach, which does not give ...
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Churn prediction for SaaS company with machine learning [PDF]
Innovation & Management ReviewPurpose – In an era marked by fierce business competition, customer retention is crucial for sustaining profitability. Churn prediction, the ability to forecast customer defections, is essential to enhance retention and can profoundly impact a company’s ...
Hugo Eduardo Sanches +2 more
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Does Service Bundling Reduce Churn? [PDF]
We examine whether bundling in telecommunications services reduces churn using a series of large, independent cross sections of household decisions. To identify the effect of bundling, we construct a pseudo-panel dataset and utilize a linear, dynamic ...
Jeffrey T. Prince, Shane Greenstein
core
Enhancing customer retention in case of service elimination? An empirical investigation in telecommunications [PDF]
, 2019 Generally, service industries require a rapid innovation of service portfolios to gain and maintain a competitive advantage. In this context, service elimination is a tool of portfolio renewal, where customer retention is a strategic priority for ...
Kolos, Krisztina +2 more
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Banking customer churn prediction using random forest based on Smote and Adasyn approach
Tạp chí Phát triển và Hội nhậpCustomer Churn is now becoming a significant problem in the banking sector. It is necessary to seek solutions to predict the rate of customer churn in banks; however, the dataset for customer churn prediction in banks is imbalanced.
Cong Thanh Tran
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Performance Analysis of Oversampling and Undersampling on Telco Churn Data Using Naive Bayes, SVM And Random Forest Methods [PDF]
E3S Web of ConferencesThe telecommunications industry is a rapidly growing economic sector in today’s digital era. However, intense competition causes challenges in retaining customers.
Alif Muhammad Daffa Nur +1 more
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Subscriber churn in the Australian ISP market [PDF]
Rapid growth in Internet use, combined with easy market entry by Internet service providers (ISPs), has resulted in a highly competitive supply of Internet services.
Coble-Neal, Grant +2 more
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Measuring Customer Churn and Interconnectedness
, 2020 This paper demonstrates that it is possible to construct accurate pictures of firm revenue, growth, geographic dispersion, and customer base characteristics using an increasingly accessible class of consumer financial transaction data. We develop two new measures which characterize firms' customer bases: the rate of churn in a firm's customer base and ...
Scott Baker, Brian Baugh, Marco Sammon
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Journal of Big DataClass imbalance is one of many problems of customer churn datasets. One of the common problems is class overlap, where the data have a similar instance between classes.
I Nyoman Mahayasa Adiputra +1 more
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