Results 301 to 310 of about 373,074 (349)
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The impact of customer engagement on customer happiness
Journal of Consumer Behaviour, 2023AbstractPrevious studies have found relationships between variables that predict happiness and engagement. While this suggests that engagement is a basis for generating customer happiness, the literature does not provide sufficient confirmatory evidence. Thus, the effects of different engagement intensities remain unclear.
Gina María Pipoli de Azambuja +2 more
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European Journal of Marketing, 2022
Purpose While businesses seek to engage customers, their efforts are often met with varied results, as some customers are more predisposed to engage than others. Understanding customers’ dispositions to engage is central to understanding customer engagement, yet research examining customer engagement dispositions remains sparse and predominantly ...
Max Sim +3 more
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Purpose While businesses seek to engage customers, their efforts are often met with varied results, as some customers are more predisposed to engage than others. Understanding customers’ dispositions to engage is central to understanding customer engagement, yet research examining customer engagement dispositions remains sparse and predominantly ...
Max Sim +3 more
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Customer engagement: the role of gamification
2019Practitioners and researchers are seeking efficient mechanisms to stimulate and manage customer engagement. From this perspective, gamification - defined as the use of game mechanics in traditionally nongame contexts - appears to be particularly promising. This chapter offers an overview defining what gamification is and how it operates.
Hammedi, Wafa +2 more
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Wizenoze: The Value of Engaging the Customer’s Customer
Management and Business Review, 2023Stefano Puntoni examines how Wizenoze, a Dutch educational technology startup, uses AI to match educational content to each learner’s reading skills. The case illustrates how AI can allow service personalization at scale in order to increase user engagement and satisfaction.
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2013
One could argue that the most important person or role in a software development project is the customer. The customer is ultimately who decides when a project or a feature is finished and when the quality is acceptable. Yet historically, involving customers in projects has proven to be problematic for various reasons.
Mathias Olausson +3 more
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One could argue that the most important person or role in a software development project is the customer. The customer is ultimately who decides when a project or a feature is finished and when the quality is acceptable. Yet historically, involving customers in projects has proven to be problematic for various reasons.
Mathias Olausson +3 more
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The Influence of Customer Engagement and Customer Identification in Customer Satisfaction
JOURNAL OF ASIAN BUSINESS AND ECONOMIC STUDIES, 2023This study explores the impact of customer engagement on customer satisfaction with the coffee products that they are experienced at coffee shops through the mediating variable of customer identification. The survey was conducted with 253 customers in the period from January to March 2023.
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Marketing Analytics for Customer Engagement
International Journal of Information Systems and Social Change, 2020Customer engagement is the buzz word in marketing discipline today. Engaging customers has never been as effective before the emergence of marketing analytics and its application. Marketing analytics coupled with social media and brand communities has given rise to improved innovative ways to engage customers across various service industries.
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Regulation and Customer Engagement
Economics of Energy & Environmental Policy, 2012The utility regulation framework developed in the UK in the 1980s, and widely adopted internationally, was intended to improve on the restrictive, inefficient and burdensome regulatory approach in the US. But the UK regulatory process has itself now become increasingly burdensome.
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Customer engagement in service
Journal of the Academy of Marketing Science, 2017We develop a framework to facilitate customer engagement in service (CES) based on the service-dominant (S-D) logic. A novel feature of this framework is its applicability and relevance for firms operating both in developed and emerging markets. First, we conduct a qualitative study involving service managers from multinational companies (MNCs) across ...
V. Kumar +3 more
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2019
Customer engagement is one of the most debated topics in marketing literature. The great interest of the scientific community resulted in a large amount of research on this topic making it difficult for scholars to understand how to really contribute to advance the research. Based on these considerations, this chapter aims to provide an overview of the
Andrea Moretta Tartaglione +1 more
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Customer engagement is one of the most debated topics in marketing literature. The great interest of the scientific community resulted in a large amount of research on this topic making it difficult for scholars to understand how to really contribute to advance the research. Based on these considerations, this chapter aims to provide an overview of the
Andrea Moretta Tartaglione +1 more
openaire +2 more sources