Results 291 to 300 of about 373,074 (349)

Customer Engagement

2021
Customer engagement (CE) has become a hot topic of today's business. It has been widely recognized as one of the most important drivers of a business's prosperity. Customer engagement (CE) is considered as a perfect predictor of firm's growth as it works as an effective strategy to build and maintain strong relationship between customers and firms ...
Sitara Bibi   +4 more
openaire   +1 more source

The Customer Engagement Ecosystem

SSRN Electronic Journal, 2015
ABSTRACTConsumer engagement has been widely discussed in both the academic and practitioner literature, but there is no consensus about its meaning, what phenomena constitute engagement or what its antecedents and consequences are. Therefore, we propose that the term engagement should be eluded and that more specific terms should be used for the ...
Maslowska, E.   +2 more
openaire   +2 more sources

Home - About - Disclaimer - Privacy