Results 271 to 280 of about 30,302 (303)

Importance of Customer Engagement

2013
In Agile, delivering customer value is key. As discussed in the preceding chapter, what the customer finds valuable, changes over time, and so do the market conditions. This is why applying big upfront methods, such as waterfall, can be unwieldy. When you fix customer needs up front and plan the path to delivery without continuously engaging with the ...
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Decoding Customer Engagement

The rapid growth of food delivery platforms like Zomato and Swiggy has transformed consumer dining habits, with digital engagement strategies playing a pivotal role in shaping customer experiences and loyalty. While existing research examines discrete aspects of engagement—such as gamification, loyalty programs, and personalized recommendations—a ...
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Customer Engagement

2019
Eleni Trichina, Demetris Vrontis, Michael Christofi   +2 more
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Customer Engagement

2022
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From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions

Journal of Service Research, 2022
Linda D Hollebeek, Rajendra K Srivastava
exaly  

Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness

Journal of Retailing and Consumer Services, 2021
Mengjia Gao
exaly  

First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation: An Empirical Investigation

Journal of Travel Research, 2022
Raouf Ahmad Rather, Linda D Hollebeek, S Mostafa Rasoolimanesh   +2 more
exaly  

Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust

Journal of Hospitality and Tourism Management, 2020
Ming-Way Li, Hsiu-Yu Teng
exaly  

Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

International Journal of Information Management, 2017
Mingli Zhang, Wenhua Liu
exaly  

Customer engagement with tourism social media brands

Tourism Management, 2017
Paul Harrigan, Uwana Evers, Morgan P Miles   +2 more
exaly