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Bridging Technology and Nutrition: A Systematic Review of AI and XR Applications for Nutritional Insights in Restaurants and Foodservice Operations. [PDF]
NutrientsBordbar Y +4 more
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The influence of brand experience and service quality on customer engagement [PDF]
Journal of Retailing and Consumer Services, 2019 The study draws upon an existing conceptual model of customer engagement and examines how customer and firm based factors are related to customer engagement with a focus on the airline industry.
Catherine Prentice +2 more
exaly +2 more sources
Consumer-based approach to customer engagement – The case of luxury brands [PDF]
Journal of Retailing and Consumer Services, 2018 The current study investigates a customer-based approach to customer engagement with a focus on behavioral engagement manifestations. Utilizing theories of social motives and positive psychology, the study proposes that desire and social value are ...
Catherine Prentice +1 more
exaly +2 more sources
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2021
Customer engagement (CE) has become a hot topic of today's business. It has been widely recognized as one of the most important drivers of a business's prosperity. Customer engagement (CE) is considered as a perfect predictor of firm's growth as it works as an effective strategy to build and maintain strong relationship between customers and firms ...
Sitara Bibi +4 more
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Customer engagement (CE) has become a hot topic of today's business. It has been widely recognized as one of the most important drivers of a business's prosperity. Customer engagement (CE) is considered as a perfect predictor of firm's growth as it works as an effective strategy to build and maintain strong relationship between customers and firms ...
Sitara Bibi +4 more
openaire +1 more source
The impact of customer engagement on customer happiness
Journal of Consumer Behaviour, 2023AbstractPrevious studies have found relationships between variables that predict happiness and engagement. While this suggests that engagement is a basis for generating customer happiness, the literature does not provide sufficient confirmatory evidence. Thus, the effects of different engagement intensities remain unclear.
Gina María Pipoli de Azambuja +2 more
openaire +1 more source
The Customer Engagement Ecosystem
SSRN Electronic Journal, 2015ABSTRACTConsumer engagement has been widely discussed in both the academic and practitioner literature, but there is no consensus about its meaning, what phenomena constitute engagement or what its antecedents and consequences are. Therefore, we propose that the term engagement should be eluded and that more specific terms should be used for the ...
Maslowska, E. +2 more
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European Journal of Marketing, 2022
Purpose While businesses seek to engage customers, their efforts are often met with varied results, as some customers are more predisposed to engage than others. Understanding customers’ dispositions to engage is central to understanding customer engagement, yet research examining customer engagement dispositions remains sparse and predominantly ...
Max Sim +3 more
openaire +1 more source
Purpose While businesses seek to engage customers, their efforts are often met with varied results, as some customers are more predisposed to engage than others. Understanding customers’ dispositions to engage is central to understanding customer engagement, yet research examining customer engagement dispositions remains sparse and predominantly ...
Max Sim +3 more
openaire +1 more source
Customer engagement: the role of gamification
2019Practitioners and researchers are seeking efficient mechanisms to stimulate and manage customer engagement. From this perspective, gamification - defined as the use of game mechanics in traditionally nongame contexts - appears to be particularly promising. This chapter offers an overview defining what gamification is and how it operates.
Hammedi, Wafa +2 more
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Wizenoze: The Value of Engaging the Customer’s Customer
Management and Business Review, 2023Stefano Puntoni examines how Wizenoze, a Dutch educational technology startup, uses AI to match educational content to each learner’s reading skills. The case illustrates how AI can allow service personalization at scale in order to increase user engagement and satisfaction.
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2013
One could argue that the most important person or role in a software development project is the customer. The customer is ultimately who decides when a project or a feature is finished and when the quality is acceptable. Yet historically, involving customers in projects has proven to be problematic for various reasons.
Mathias Olausson +3 more
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One could argue that the most important person or role in a software development project is the customer. The customer is ultimately who decides when a project or a feature is finished and when the quality is acceptable. Yet historically, involving customers in projects has proven to be problematic for various reasons.
Mathias Olausson +3 more
openaire +1 more source