Results 261 to 270 of about 30,302 (303)

The Influence of Customer Engagement and Customer Identification in Customer Satisfaction

JOURNAL OF ASIAN BUSINESS AND ECONOMIC STUDIES, 2023
This study explores the impact of customer engagement on customer satisfaction with the coffee products that they are experienced at coffee shops through the mediating variable of customer identification. The survey was conducted with 253 customers in the period from January to March 2023.
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Marketing Analytics for Customer Engagement

International Journal of Information Systems and Social Change, 2020
Customer engagement is the buzz word in marketing discipline today. Engaging customers has never been as effective before the emergence of marketing analytics and its application. Marketing analytics coupled with social media and brand communities has given rise to improved innovative ways to engage customers across various service industries.
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Retail Customer Engagement

2019
Customer engagement is one of the most debated topics in marketing literature. The great interest of the scientific community resulted in a large amount of research on this topic making it difficult for scholars to understand how to really contribute to advance the research. Based on these considerations, this chapter aims to provide an overview of the
Andrea Moretta Tartaglione, Giuseppe Granata   +1 more
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Customer engagement in service

Journal of the Academy of Marketing Science, 2017
We develop a framework to facilitate customer engagement in service (CES) based on the service-dominant (S-D) logic. A novel feature of this framework is its applicability and relevance for firms operating both in developed and emerging markets. First, we conduct a qualitative study involving service managers from multinational companies (MNCs) across ...
V. Kumar, Bharath Rajan, Shaphali Gupta, Ilaria Dalla Pozza   +3 more
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Designing Information to Engage Customers

SSRN Electronic Journal
Collaborative customization is common in many markets. Sellers and customers can collectively discover the value of the product’s basic design. Customers’ willingness to pay can also be increased by being engaged to improve the product design. We study how a seller can design the information structure of collective learning about the product’s basic ...
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Regulation and Customer Engagement

Economics of Energy & Environmental Policy, 2012
The utility regulation framework developed in the UK in the 1980s, and widely adopted internationally, was intended to improve on the restrictive, inefficient and burdensome regulatory approach in the US. But the UK regulatory process has itself now become increasingly burdensome.
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Gamers and Customer Engagement

2022
Video games have become one of the most prominent leisure tools in today's society. As individuals with an intense association with games, they expect a game-like experience in shopping or other areas. Hence, brands face a “gamer consumer” audience.
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Customer Engagement and Metrics

2016
1. Describe the five levels of user engagement (5 Cs). 2. Describe the major engagement techniques in social commerce and implementation issues. 3. Express the role of trust in social commerce. 4. Provide examples of collaborative content creation by consumers. 5.
Efraim Turban, Judy Strauss, Linda Lai
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Customer Engagement Goes To The Theatre: Building Customer Engagement in Danish Theatres

2019
This thesis investigates how customer engagement can be built in the context of theatres. Danish theatres are experiencing increased levels of competition, due to changes in cultural consumption meaning that theatres are now also competing with other cultural activities, such as concerts, computer games and Netflix.
Schou-Hanssen, Emma Arhnung, Munch, Emilie Johanne   +1 more
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Customer engagement: a new frontier in customer value management

2014
Beckers, S.F.M., Risselada, H., Verhoef, P.C.   +2 more
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