Results 241 to 250 of about 16,372 (258)

Effects of experiential motivation and customer engagement on customer value creation: Analysis of psychological process in the experience-based retail environment

Journal of Business Research, 2020
Myoung-A An, Sang-Lin Han
exaly  

Stakeholder Engagement: Customers

SSRN Electronic Journal, 2023
openaire   +1 more source

The playground effect: How augmented reality drives creative customer engagement

Journal of Business Research, 2020
Ko De Ruyter, Jonas Heller, Tim Hilken   +2 more
exaly  

A customer engagement framework for a B2B context

Journal of Business and Industrial Marketing, 2018
Wesley J Johnston
exaly  

Boosting customer engagement through gamification: a customer engagement marketing approach

2019
Sandra Streukens, Allard van Riel, Daria Novikova, Sara Leroi-Werelds   +3 more
openaire   +1 more source

Customer engagement and online reviews

Journal of Retailing and Consumer Services, 2018
Rakhi Thakur
exaly  

Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness

International Journal of Hospitality Management, 2019
Sandra Maria Correia Loureiro, Abdul-Nasser El-Kassar, Omar S Itani   +2 more
exaly  

The transpiring journey of customer engagement research in marketing

Management Decision, 2016
Zilur Rahman, Jamid Islam
exaly  

Consumer-based approach to customer engagement – The case of luxury brands

Journal of Retailing and Consumer Services, 2018
Sandra Maria Correia Loureiro, Catherine Prentice   +1 more
exaly  

The Role of Customer Engagement Behavior in Value Co-Creation

Journal of Service Research, 2014
Matthew Alexander, Elina Jaakkola
exaly