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Parasocial and interpersonal interaction: distinct associations with customer value co-creation in virtual brand communities. [PDF]
Front PsycholWu X, Ma T, Wang K, Lin H.
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Applying EASTL ethical constructs in AI-driven CRM: the mediating role of sustainable customer trust in enhancing customer retention in private sector banks. [PDF]
Front Artif IntellGeetha A, Venkatragavan V.
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Journal of Service Research, 2011 In today’s highly dynamic and interactive business environment, the role of “customer engagement” (CE) in cocreating customer experience and value is receiving increasing attention from business practitioners and academics alike. Despite this interest, systematic scholarly inquiry into the concept and its conceptual distinctiveness from other ...
Linda Hollebeek +2 more
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The Influence of Brand Experience and Service Quality on Customer Engagement
Journal of Retailing and Consumer Services, 2019 The study draws upon an existing conceptual model of customer engagement and examines how customer and firm based factors are related to customer engagement with a focus on the airline industry.
Sandra Loureiro +2 more
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Consumer-Based Approach to Customer Engagement – The Case of Luxury Brands
Journal of Retailing and Consumer Services, 2018 The current study investigates a customer-based approach to customer engagement with a focus on behavioral engagement manifestations. Utilizing theories of social motives and positive psychology, the study proposes that desire and social value are ...
Sandra Loureiro, Catherine Prentice
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2021
Customer engagement (CE) has become a hot topic of today's business. It has been widely recognized as one of the most important drivers of a business's prosperity. Customer engagement (CE) is considered as a perfect predictor of firm's growth as it works as an effective strategy to build and maintain strong relationship between customers and firms ...
Sitara Bibi +4 more
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Customer engagement (CE) has become a hot topic of today's business. It has been widely recognized as one of the most important drivers of a business's prosperity. Customer engagement (CE) is considered as a perfect predictor of firm's growth as it works as an effective strategy to build and maintain strong relationship between customers and firms ...
Sitara Bibi +4 more
openaire +1 more source
The Customer Engagement Ecosystem
Journal of Marketing Management, 2015Consumer engagement has been widely discussed in both the academic and practitioner literature, but there is no consensus about its meaning, what phenomena constitute engagement or what its antecedents and consequences are. Therefore, we propose that the term engagement should be eluded and that more specific terms should be used for the different ...
Maslowska, E. +2 more
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The impact of customer engagement on customer happiness
Journal of Consumer Behaviour, 2023AbstractPrevious studies have found relationships between variables that predict happiness and engagement. While this suggests that engagement is a basis for generating customer happiness, the literature does not provide sufficient confirmatory evidence. Thus, the effects of different engagement intensities remain unclear.
Gina María Pipoli de Azambuja +2 more
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