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Understanding the customer experience in human-computer interaction: a systematic literature review [PDF]
Background In recent years, there has been an increasing interest in customer experience (CX) and its relation to the human-computer interaction (HCI) field. The CX is different depending on the domain in which it is studied, and therefore its dimensions
Daniela Quiñones, Luis Rojas
doaj +3 more sources
Customer Experience Management [PDF]
Im Zuge der allgemeinen Digitalisierung entwickelt sich das Customer Experience Management (CEM) auf Konsumentenmärkten zu einem zentralen Innovations- und Kundenloyalitätstreiber (e.g.,Eberwein and Luyken 2009; Jaruzelski, Loehr, and Holman 2011 ...
Homburg, Christian +2 more
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Digitalization of Business Development Marketing Tools in the B2C Market [PDF]
With the development of a new stage of the industrial revolution, the importance of digitalization of business development tools is growing. The purpose of this article is to study the applied aspects of digital marketing tools usage for business ...
Nataliia Savytska +4 more
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Analysis and evaluation by the internal audit of the quality of the bank’s customer portfolio
The speeding business operations and the necessity for strategically-oriented activities determine the relevance of research in the domain of business audit, including marketing.
Yurii Kiiko
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The nexus of public debt and economic growth in Ethiopia: Is it symmetric?
This study examines the nature of relationship between public debt and economic growth of Ethiopia. To this end, a time series data was collected over the period 1982–2018. Nonlinear ARDL and multiple thresholds nonlinear ARDL models were used to uncover
Chala Amante Abate
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This study investigates the asymmetric relationship between global and national factors and domestic food prices in Turkey, considering the recent rapid and continuous increase in domestic food prices.
Mustafa Tevfik Kartal, Özer Depren
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Customer experience measurement: implications for customer loyalty
In the last ten years business has been disrupted by new technologies that allow the collection and analysis of more and better data for decision-making. These new datasets offer the potential to go beyond traditional customer experience (CX) measurements (e.g., customer satisfaction surveys), but little is known concerning the implications of new CX ...
Villarroel Ordenes, Francisco +2 more
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This study examines the relationship between mobility (a proxy for transport) and the COVID-19 pandemic by focusing on Turkey as an example of an emerging country.
Mustafa Tevfik KARTAL +2 more
doaj +1 more source
The Asymmetric Effect of Trade Openness on Output Volatility: Empirical Evidence from Ethiopia
A better understanding of the effect openness on volatility can lead to more effective government policy that addresses the adverse outcomes of volatility.
Adisu Abebaw Degu +3 more
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As a substantially important indicator for economies, interest rates are influenced by a variety of macroeconomic factors. Considering this fact, the study aims to determine the influential macroeconomic determinants on deposit interest rates in emerging
Depren Ozer +2 more
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