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ChatGPT's influence on customer experience in digital marketing: Investigating the moderating roles. [PDF]
Heliyon, 2023 ChatGPT is an artificial intelligence model intended for conversational purposes that has grown in popularity in digital marketing, offering organizations a vital tool for engaging with clients and enhancing their marketing efforts. The main objective of
Abdelkader OA.
europepmc +2 more sources
QR code m-payment from a customer experience perspective [PDF]
Journal of Financial Services Marketing, 2022 This study aimed to examine the effect of the quality dimensions of information system success model (ISSM), perceived risk, perceived transaction speed, and optimistic perspective on Quick Response (QR) code mobile payment (m-payment) experience.
Eren B.
europepmc +2 more sources
The impact of the Covid-19 pandemic on customer experience design: The hotel managers' perspective. [PDF]
Int J Hosp Manag, 2021 This research responds to calls for research on the devastating impact of the Covid-19 pandemic on the hospitality industry by investigating how hotel managers are designing safe customer experiences.
Bonfanti A, Vigolo V, Yfantidou G.
europepmc +2 more sources
Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation. [PDF]
Front Psychol, 2022 With the increasing growth of online shopping, businesses are intertwining to establish new shopping antecedents. Customer experience has steadily become the most important source of retailers’ long-term competitive advantage via difference.
Ahmad F +9 more
europepmc +2 more sources
The impact of virtual, augmented and mixed reality technologies on the customer experience
Journal of Business Research, 2019 The arrival of Virtual-Reality, Augmented-Reality, and Mixed-Reality technologies is shaping a new environment where physical and virtual objects are integrated at different levels.
Carlos Flavián +2 more
exaly +2 more sources
Understanding Customer Experience Throughout the Customer Journey
Journal of Marketing, 2016 Peter C Verhoef
exaly +2 more sources
Customer Experience Management [PDF]
, 2013 Im Zuge der allgemeinen Digitalisierung entwickelt sich das Customer Experience Management (CEM) auf Konsumentenmärkten zu einem zentralen Innovations- und Kundenloyalitätstreiber (e.g.,Eberwein and Luyken 2009; Jaruzelski, Loehr, and Holman 2011 ...
Homburg, Christian +2 more
openaire +2 more sources
International Journal of Contemporary Hospitality Management, 2022 Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality customers and hospitality organizations facilitate the co-creation of transformational experiences and values.
Dimitrios Buhalis +2 more
semanticscholar +1 more source
Journal of the Academy of Marketing Science, 2022 Artificial intelligence (AI) continues to transform firm-customer interactions. However, current AI marketing agents are often perceived as cold and uncaring and can be poor substitutes for human-based interactions.
Y. Liu-Thompkins +2 more
semanticscholar +1 more source
Aptisi Transactions on Technopreneurship (ATT), 2023 In Indonesia's rapidly growing e-commerce industry, customer experience, engagement, and loyalty are pivotal variables for business success and sustainability.
Antonius Felix, G. Rembulan
semanticscholar +1 more source