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Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach

International Journal of Information Management, 2020
Advances in information and communication technologies (ICT) have led to the revolution in retail industry through integrating multiple available channels to enhance seamless customer experience, promoting a shift from multichannel to omnichannel ...
Si Shi, Yi Wang
exaly   +2 more sources

Two decades of customer experience research in hospitality and tourism: A bibliometric analysis and thematic content analysis

International Journal of Hospitality Management, 2022
This article presents a state-of-the-art systematic review of the evolution and structure of empirical research on customer experience in hospitality and/or tourism settings based on 1248 articles published in 13 leading hospitality and tourism journals ...
Hyunsun Kim, Kevin Kam Fung So
semanticscholar   +1 more source

The influence of the ethics of E-retailers on online customer experience and customer satisfaction

Journal of Retailing and Consumer Services, 2023
The COVID-19 pandemic and the lockdown pushed people to buy more online. With the increase in online shopping, there was also an increase in ethical issues with electronic retailers resulting from problems with products, misleading price practices, lack ...
E. Mainardes   +2 more
semanticscholar   +1 more source

Impact of customer experience on attitude and repurchase intention in online grocery retailing: A moderation mechanism of value Co-creation

Journal of Retailing and Consumer Services, 2022
The study proposes a comprehensive model framework, Online Customer Experience-Attitude Behaviour Context model for online grocery retailing in a digital scenario. The research also studies the concept of value co-creation in a moderated mechanism.
Kumari Anshu   +2 more
semanticscholar   +1 more source

Usability and responsiveness of artificial intelligence chatbot on online customer experience in e-retailing

International Journal of Retail & Distribution Management, 2021
PurposeThe rapid evolution in artificial intelligence (AI) has redefined the customer experience and created huge opportunities for companies to interact with customers using chatbots. This study explores the role of AI chatbots in influencing the online
Jashen Chen   +2 more
semanticscholar   +1 more source

Customer experience in digital banking: a review and future research directions

International Journal of Quality and Service Sciences, 2022
Purpose This study aims to demonstrate digital banking’s influence on customers’ evaluation of service experience and develop a framework identifying the most significant variables of digital banking that influence the financial performance of banks ...
S. Chauhan, A. Akhtar, Ashish Gupta
semanticscholar   +1 more source

Transforming the Customer Experience through New Technologies

Journal of Interactive Marketing, 2020
New technologies such as Internet of Things (IoT), Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), virtual assistants, chatbots, and robots, which are typically powered by Artificial Intelligence (AI), are dramatically transforming the ...
Wayne D. Hoyer   +4 more
semanticscholar   +1 more source

What impacts customer experience for B2B enterprises on using AI-enabled chatbots? Insights from Big data analytics

Industrial Marketing Management, 2021
Many B2B firms have widely accepted AI-based chatbots to provide human-like service interaction at different customer touchpoints in recent years. One of the objectives behind introducing this technology is to provide an enhanced, live channel Customer ...
A. Kushwaha, Prashant Kumar, A. Kar
semanticscholar   +1 more source

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