Results 231 to 240 of about 82,168 (258)
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Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals
Journal of Marketing, 2020Anton Siebert +2 more
exaly
Factors influencing customer experience management and customer experience value
Experience economy has changed the way firms conduct business. Firms need to provide a superior and memorable experience to sustain a competitive advantage. This study examines underlying factors affecting customer experience value in hotel industry context.openaire +1 more source
Customer experience: fundamental premises and implications for research
Journal of the Academy of Marketing Science, 2020Larissa Becker, Elina Jaakkola
exaly
Understanding Customer Experience Throughout the Customer Journey
Journal of Marketing, 2016Peter C Verhoef
exaly
Customer Experience Management in Retailing: An Organizing Framework
Journal of Retailing, 2009Dhruv Grewal, Michael Levy
exaly

