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Persaingan ketat dalam dunia bisnis mengharuskan suatu perusahaan memiliki strategi yang tepat, strategi yang tepat akan membantu perusahaan berkembang dengan pesat.
Dina Gandhi Rachmawati +1 more
doaj +1 more source
Peran Mediasi Customer Satisfaction dalam Customer Experience Dan Loyalitas Pelanggan
This study aims to examine the effect of customer experience and customer satisfaction on customer loyalty and whether customer satisfaction mediates the relationship between customer experience and customer loyalty.
Demak Claudia Yosephine Simanjuntak +1 more
doaj +1 more source
In order to promote the innovative development of mobile fitness APP, based on value cocreation theory of customer-dominant logic, this paper discusses how the customer knowledge management, flow experience and customer involvement affect customer value ...
Chao Wang, Zhigang Wang
doaj +1 more source
Exploring the UK high street retail experience: is the service encounter still valued? [PDF]
Purpose: The relationship between service quality, the service encounter and the retail experience is explored within a changing UK retail environment. Design: Data was gathered from forty customers and twenty staff of an established UK health and ...
Foster, C, Resnick, S, Woodall, T
core +1 more source
Digital customer experience: the risk of ignoring the non-digital experience
Digital technology can change the customer journey from a regular customer experience (CX) into a digital CX where touchpoints are supported by digital means.
Marcel Weber, Christos G. Chatzopoulos
doaj +1 more source
PENGARUH IN STORE CUSTOMER EXPERIENCE TERHADAP CUSTOMER SATISFACTION DI UD. BERKAT PANGAN LESTARI
Penelitian ini bertujuan untuk meneliti pengaruh In Store Customer Experience yang memiliki empat unsur, Cognitive Experience, Affective Experience, Social Experience, Physical Experience, Customer Satisfaction terhadap Customer Satisfaction di ...
Gary Zefanya Changi
doaj +1 more source
Research on customer experience and customer loyalty in e-retailing
The customer experience has an impact on the business’s revenue and profit, especially during the COVID-19 pandemic and the growth of the e-retail industry in Vietnam.
Ngo Thi Khue Thu +2 more
doaj +1 more source
Situaciones de dependencia en personas mayores en las residencias de ancianos en España
This paper presents the main results of a research on the current situation of elderly people living in Nursing Homes in Spain. The method followed is a literature review on the topic and an analysis and comparison of statistical studies by the Spanish ...
Laia Esteban Herrera +1 more
doaj +1 more source
The Web 2.0 as Marketing Tool: Opportunities for SMEs [PDF]
The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations.
Constantinides, Efthymios
core +3 more sources
Fresh perspectives on customer experience [PDF]
Purpose – The purpose of this paper is to provide directions for future research on: broadening the role of customers in customer experience; taking a practice-based approach to customer experience; and recognizing the holistic, dynamic nature of ...
Friman, M. +6 more
core +4 more sources

