Humanities & Social Sciences CommunicationsIntegrating the prescriptive and linear approach of NSD with the non-linear approach of service design can enhance value cocreation orientation in service innovation.
João Francisco da Fontoura Vieira +5 more
doaj +1 more source
Supply Chain Integration: A Case-based Investigation of Status, Barriers, and Paths to Enhancement.
, 2009 In a global marketplace supply chain integration is recognised to be one of today's competitive advantages; where the aim is to optimise material- and information-flows inside the focal company and also across supply chain companies.
Boehme, Tillmann
core
CRM AS EFFECTIVE INSTRUMENT ENHANCING FMCG BRAND COMPETITIVENESS IN MATURE SATURATED MARKETS
Advanced Engineering Research, 2011 Customer-oriented CRM strategy integration in the customary marketing instruments of the consumer loyalty management is tried out. A consistent positive effect that fosters customer centricity of a brand and helps manufacturers in achieving strategic ...
Svetlana G. Dobrydneva
doaj
Customer-focused CRM: a marketing challenge for organizations
, 2006 The article explains that CRM is all about building longterm business relationships with customers. It is best described as the blending of internal business processes: sales, marketing and customer support with technology.
Rodney Arambewela (13091568)
core
CRM AS EFFECTIVE INSTRUMENT ENHANCING FMCG BRAND COMPETITIVENESS IN MATURE SATURATED MARKETS
Вестник Донского государственного технического университета, 2018 Customer-oriented CRM strategy integration in the customary marketing instruments of the consumer loyalty management is tried out. A consistent positive effect that fosters customer centricity of a brand and helps manufacturers in achieving strategic ...
Svetlana G. Dobrydneva
doaj
, 2006 This paper presented a development of a customer experience-based brand strategy for Lenovo Group which is one of the biggest and most powerful PC producers in the world.
Qin, Sheng-feng +4 more
core
Re-configuring an international pharma-chemical customer services policy through the Delphi technique and process mapping : executive summary [PDF]
As part of the organisation's strategy to improve its manufacturing logistics and supply chain management operations, they sponsored me on a Doctoral Program to research into the concept of customer service within the international Pharma-chemical and
Boateng, Douglas
core
A novel hybrid deep learning framework for customer churn prediction using RFM and embedding clustering. [PDF]
Sci RepIbrahim S +3 more
europepmc +1 more source
The value management cycle as a sustainable HRM framework: insights from Chinese Huawei's practices of value creation, evaluation, and distribution. [PDF]
Front PsycholLiang R.
europepmc +1 more source
The adaptive engagement framework: enhancing banking customer experience through AI-powered invisible marketing. [PDF]
Sci RepShahbazi A +5 more
europepmc +1 more source