Anthropomorphism in artificial intelligence: a game-changer for brand marketing
Future Business JournalThe expansion of brands adopting artificial intelligence services with human characteristics, such as chatbots, has revolutionized digital marketing strategies, transforming how companies reach and engage customers.
Sofia Gomes +2 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Although recent literature on the circular economy (CE) has highlighted the important role of ecosystems, there is still limited understanding of the main themes that characterize circular ecosystems. This study addresses this gap by combining a comprehensive topic modeling analysis employing latent Dirichlet allocation (LDA) with a systematic
Aline Gabriela Ferrari +4 more
wiley +1 more source
Artificial Intelligence in Digital Customer Journey
, 2022 Rui Gonçalves +4 more
openalex +2 more sources
THE BORDER BETWEEN BUSINESS INTELLIGENCE AND PSYCHOLOGY- SEGMENTATION BASED ON CUSTOMER BEHAVIOR [PDF]
In today’s economy, marketers have been facing two challenging trends: fierce competition between companies offering essentially similar products, and dealing with customers that are increasingly informed and demanding, but less and less loyal.
Codrin POPA, Iulia BERTEA
core
Leading With Contrast: How CEO Narcissism and Humility Shape Environmental Performance
Business Strategy and the Environment, EarlyView.ABSTRACT Firms face growing pressure to improve environmental performance, yet the psychological traits of CEOs remain an underexplored driver of sustainability outcomes. Building on paradox theory, this study investigates how the coexistence of humility and narcissism in CEOs shapes the environmental performance of European manufacturing firms.
Diletta Vianello +2 more
wiley +1 more source
Leveraging Artificial Intelligence for ESG Reporting: A Case Study in the European Fashion Industry
Business Strategy and the Environment, EarlyView.ABSTRACT The fashion industry in Europe has increasingly recognized the importance of Environmental, Social, and Governance (ESG) reporting as a key driver for sustainable development and transparency. As consumer awareness grows and regulatory frameworks evolve, companies are pressured to disclose their sustainability practices, ethical labor ...
Serena Strazzullo +5 more
wiley +1 more source
The Impact of Artificial Intelligence Applications on Customers Behaviour: Empirical Research on Listed Banks In Vietnam [PDF]
Banking Academy of Vietnam +2 more
openalex +1 more source
A Natural Resource‐Based View of Circular Economy Practices in the Pharmaceutical Industry
Business Strategy and the Environment, EarlyView.ABSTRACT Pharmaceutical industry is facing escalating environmental sustainability issues including gaseous emissions, waste generation, and excessive consumption of energy and non‐renewable materials. Nevertheless, the adoption of sustainable business models such as the circular economy (CE) is still in its infancy in this sector due to complex ...
Amna Farrukh, Muhammad Sohaib Sajjad
wiley +1 more source
Prioritization of Customers’ Preferences in Islamic banking system: An Artificial Intelligence Approach using Kano Analysis [PDF]
, 2022 Youssef Lamrani Alaoui +2 more
openalex +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The pressure on corporations to contribute to sustainable development is increasing. It is widely recognised that the sustainable development goals and deadlines cannot be achieved without the support of incumbent firms. Business model innovation (BMI) is identified as a means for businesses to contribute to sustainable development.
Mercy Masaeli +3 more
wiley +1 more source