Results 281 to 290 of about 152,387 (341)

Total cost of ownership of heat pumps and policy choice: The case of Great Britain. [PDF]

iScience
Rosenow J, Barnes J, Galvin R, O'Mara S, Lowes R.   +4 more
europepmc   +1 more source

Manufacturing data spaces applications in europe - A survey. [PDF]

Data Brief
Nizamis A, Gkonis P, Ioannidis D, Ntafalias A, Tzovaras D, Trakadas P.   +5 more
europepmc   +1 more source

Deep learning techniques for predicting the customer lifetime value to improve customer relationship management

Nabeel S. Alsharafa, P. Madhubala, Sree Lakshmi Moorthygari, K. N. Rajapraveen, B. Rajesh Kumar, Sudhakar Sengan, Pankaj Dadheech   +6 more
openalex   +1 more source

Signed log-likelihood ratio test for the scale parameter of Poisson Inverse Weibull distribution with the development of PIW4LIFETIME web application. [PDF]

PLoS One
Yodnual S, Chumnaul J.
europepmc   +1 more source

Customer Active Probability and Customer Lifetime Value Analysis in Internet

, 2010
Ying‐Chan Tang, Minhua Wu, Jzu-Hsuan Lin   +2 more
openalex   +1 more source

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Customer Lifetime Value

SSRN Electronic Journal, 2017
This technical note introduces important metrics firms use to monitor customer relationships. An important summary of customer activity is the profit the firm receives from each customer. Customer profit (CP) is the metric that summarizes the past financial performance of a customer relationship and is covered in a companion note, "Customer Profit ...
Phillip E. Pfeifer, Paul Farris
openaire   +1 more source

Customer Lifetime Value

2002
In diesem Beitrag wird zunachst der Begriff Customer Lifetime Value (CLV) erlautert. Anschliesend wird seine Berechnung anhand von einfachen Zahlenbeispielen erklart. Diese Beispiele zeigen auch die Schwierigkeit auf, will man in der Praxis einzelne Kunden oder Kundensegmente anhand dieses Wertes beurteilen.
Gierl, Heribert, Koncz, Julia
openaire   +1 more source

Customer Lifetime Value Measurement

Management Science, 2008
The measurement of customer lifetime value is important because it is used as a metric in evaluating decisions in the context of customer relationship management. For a firm, it is important to form some expectations as to the lifetime value of each customer at the time a customer starts doing business with the firm, and at each purchase by the ...
Sharad Borle, Siddharth S. Singh, Dipak C. Jain   +2 more
openaire   +1 more source

CAN WE PREDICT CUSTOMER LIFETIME VALUE?

Journal of Interactive Marketing, 2005
Relationship marketing assumes that firms can be more profitable if they identify the most profitable customers and invest disproportionate marketing resources in them. While intuitive, such strategies presume that a firm can accurately predict the future profitability of customers.
Edward C. Malthouse, Robert C. Blattberg
openaire   +1 more source