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Customer Lifetime Value as the Basis of Customer Segmentation
Journal of Relationship Marketing, 2006Katherine N Lemon
exaly +2 more sources
SSRN Electronic Journal, 2017
This technical note introduces important metrics firms use to monitor customer relationships. An important summary of customer activity is the profit the firm receives from each customer. Customer profit (CP) is the metric that summarizes the past financial performance of a customer relationship and is covered in a companion note, "Customer Profit ...
Phillip E. Pfeifer, Paul Farris
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This technical note introduces important metrics firms use to monitor customer relationships. An important summary of customer activity is the profit the firm receives from each customer. Customer profit (CP) is the metric that summarizes the past financial performance of a customer relationship and is covered in a companion note, "Customer Profit ...
Phillip E. Pfeifer, Paul Farris
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2002
In diesem Beitrag wird zunachst der Begriff Customer Lifetime Value (CLV) erlautert. Anschliesend wird seine Berechnung anhand von einfachen Zahlenbeispielen erklart. Diese Beispiele zeigen auch die Schwierigkeit auf, will man in der Praxis einzelne Kunden oder Kundensegmente anhand dieses Wertes beurteilen.
Gierl, Heribert, Koncz, Julia
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In diesem Beitrag wird zunachst der Begriff Customer Lifetime Value (CLV) erlautert. Anschliesend wird seine Berechnung anhand von einfachen Zahlenbeispielen erklart. Diese Beispiele zeigen auch die Schwierigkeit auf, will man in der Praxis einzelne Kunden oder Kundensegmente anhand dieses Wertes beurteilen.
Gierl, Heribert, Koncz, Julia
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On optimal intervention for customer lifetime value
European Journal of Operational Research, 2007zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Martin Crowder +2 more
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Quantitative Marketing and Economics, 2007
Measuring customer lifetime value (CLV) in contexts where customer defections are not observed, i.e. noncontractual contexts, has been very challenging for firms. This paper proposes a flexible Markov Chain Monte Carlo (MCMC) based data augmentation framework for forecasting lifetimes and estimating customer lifetime value (CLV) in such contexts.
Siddharth S. Singh +2 more
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Measuring customer lifetime value (CLV) in contexts where customer defections are not observed, i.e. noncontractual contexts, has been very challenging for firms. This paper proposes a flexible Markov Chain Monte Carlo (MCMC) based data augmentation framework for forecasting lifetimes and estimating customer lifetime value (CLV) in such contexts.
Siddharth S. Singh +2 more
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Customer lifetime value: stochastic optimization approach
Journal of the Operational Research Society, 2004Summary: Since the early 1980s, the concept of relationship marketing has been becoming important in general marketing, especially in the area of direct and interactive marketing. The core of relationship marketing is the maintenance of long-term relationships with the customers.
Wai-Ki Ching +3 more
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Customer Lifetime Value in Organizations
Asian Journal of Research in Social Sciences and Humanities, 2016Companies have shown their interest to be customer oriented rather than product oriented. They prefer to be more customer oriented coupled with having more customer data accessibility which is both possible through Customer Lifetime Value (CLV). The main goal of CLV is to specify the important level of each customer for a company.
Setareh Feiz +2 more
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2018
This chapter indicates the prospect of customer lifetime value (CLV) and the importance of CLV in global marketing. CLV is the total of the financial profit, calculated from the existing period to the future. CLV develops the optimal strategies for customer engagement, promotes the understanding of potential value of a customer, and enables the ...
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This chapter indicates the prospect of customer lifetime value (CLV) and the importance of CLV in global marketing. CLV is the total of the financial profit, calculated from the existing period to the future. CLV develops the optimal strategies for customer engagement, promotes the understanding of potential value of a customer, and enables the ...
openaire +1 more source
2014
How much is a customer worth to my firm, and is the customer worth retaining? Calculating as these may sound, they are issues that today’s managers often have to wrestle with. Common as the questions are, the answers are not simple, and the fact that such questions are now the norm suggests the following: 1.
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How much is a customer worth to my firm, and is the customer worth retaining? Calculating as these may sound, they are issues that today’s managers often have to wrestle with. Common as the questions are, the answers are not simple, and the fact that such questions are now the norm suggests the following: 1.
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Customer Lifetime Value Applications
2008The prior two chapters have covered the technical aspects of Lifetime Value Modeling. But how is LTV applied in the real-world and what types of questions can LTV provide answers that traditional marketing analyses can not? This chapter will provide some answers to these questions.
Robert C. Blattberg +2 more
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