Business Strategy and the Environment, EarlyView.ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano +3 more
wiley +1 more source
Experiential Processing and Consumer Loyalty Behavior: The Moderating Role of Cognitive Value Evaluation in Peruvian Consumer Markets. [PDF]
Behav Sci (Basel)Burgos Cabanillas AB +2 more
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This article explores the link between sustainable entrepreneurship and ethics. Based on a systematic literature review, the article analyzes 153 articles by adopting a content analysis approach. The article explores dominant theories, themes and key stakeholders impacted by sustainable entrepreneurship and ethics and focuses on novel ...
Melissa Demartini +2 more
wiley +1 more source
Rationalizing manifold CSR dimensions-and-aspects towards sustainable business performance of small and medium-sized enterprises: Findings from pre-hoc and post-hoc analysis. [PDF]
PLoS OneZhang G +5 more
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley +1 more source
Design optimization of health apps for rural older adults: enhancing usability and health effects based on Kano model and SEM method. [PDF]
Front Public HealthJiang H, Li H, Li X, Du Q.
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham +2 more
wiley +1 more source
Examining the Impact of Corporate Social Advocacy on Customer Citizenship Behavior Among University Students: The Mediating Roles of Brand Attachment and Electronic Word-of-Mouth. [PDF]
Behav Sci (Basel)Janbout L, Çaglar D, Bayram P.
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The growing emphasis on sustainability has prompted companies to engage with stakeholders in addressing environmental and social challenges. This paper investigates how companies and stakeholders co‐create value through a collaborative and iterative process that facilitates the formulation and implementation of sustainable strategies.
Meryem Altaf +3 more
wiley +1 more source
Explaining and predicting consumer decision-making in E-commerce using an intelligent hybrid framework for impulsive and planned purchase behavior. [PDF]
Sci RepCui N.
europepmc +1 more source