Results 231 to 240 of about 293,848 (308)

Mind the Gap—An Empirical Analysis of the Attitude‐Behaviour Gap in Grocery Retailing

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The attitude‐behaviour gap describes the mismatch between what consumers express in terms of preferences and how they actually behave when making purchase decisions. This gap is particularly relevant for organic food, where consumers often show strong positive attitudes but do not consistently buy organic products.
Kevin Ermecke   +3 more
wiley   +1 more source

Guidelines for Scale Development and Validation

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim   +3 more
wiley   +1 more source

AI Hallucinations in Tourism: How Errors Impact Consumer Trust and Recommendation Acceptance

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Generative artificial intelligence (GenAI) is quickly transforming travel planning; however, its outputs can include hallucinations, which are plausible yet false statements that can undermine user judgement. Eliminating hallucinations in GenAI technology is currently impossible.
Francisco Rejón‐Guardia   +2 more
wiley   +1 more source

The Impact of Self‐Checkout Technology on Shopping Behavior in B2B Retail: Evidence From Point‐Of‐Sale Transaction Data

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines the impact of self‐checkout technology implementation on B2B customer shopping behavior using a novel methodological approach that combines propensity score matching with difference‐in‐differences analysis on actual point‐of‐sale transaction data.
Jindřich Špička   +1 more
wiley   +1 more source

Consumer Acceptance of Conversational Bots: Systematic Literature Review and Meta‐Analysis

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT As consumers increasingly rely on conversational bots for daily tasks, evidence surrounding motivations for acceptance remains scattered. A systematic literature review (SLR) was conducted on 64 journal articles published between 2008 and 2024, of which 48 provided sufficient quantitative data for inclusion in a meta‐analysis.
Omar H. Fares, Seung Hwan (Mark) Lee
wiley   +1 more source

Influence of E‐Commerce Usability, Consumer Happiness, and Satisfaction on Purchase Intentions in Fashion Retail

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño   +3 more
wiley   +1 more source

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