Results 261 to 270 of about 27,400 (315)
Some of the next articles are maybe not open access.
Customer loyalty and customer loyalty programs
Journal of Consumer Marketing, 2003Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the ...
Mark D. Uncles +2 more
openaire +1 more source
The TQM Magazine, 1992
Describes how focusing on total product quality (TPQ) can provide a new form of competitive differentiation, bearing in mind the move towards product parity. Considers that the role of marketing is vitally important in building TPQ, as a good quality product can be so easily let down by poor Service quality.
Roger Brooks, Tim Wragg
openaire +1 more source
Describes how focusing on total product quality (TPQ) can provide a new form of competitive differentiation, bearing in mind the move towards product parity. Considers that the role of marketing is vitally important in building TPQ, as a good quality product can be so easily let down by poor Service quality.
Roger Brooks, Tim Wragg
openaire +1 more source
Cornell Hotel and Restaurant Administration Quarterly, 1999
For the most part the industry's top-performing hotels are delivering what guests are looking for, but there's considerable room for doing things differently—and better— in the areas of property and marketing management.
Laurette Dubé, Leo M. Renaghan
openaire +1 more source
For the most part the industry's top-performing hotels are delivering what guests are looking for, but there's considerable room for doing things differently—and better— in the areas of property and marketing management.
Laurette Dubé, Leo M. Renaghan
openaire +1 more source
2008
The goal of the current project is the study of the factors that determine and affect customer loyalty. At first, we examine the economic value of the loyal customer. Furthermore, we focus on the phases of customer loyalty as well as on the factors that affect it. We analyze the results that make customer loyalty attractive for an organization and also
openaire +1 more source
The goal of the current project is the study of the factors that determine and affect customer loyalty. At first, we examine the economic value of the loyal customer. Furthermore, we focus on the phases of customer loyalty as well as on the factors that affect it. We analyze the results that make customer loyalty attractive for an organization and also
openaire +1 more source
2019
This chapter presents the background information about customer loyalty improvement problem, including the standard metric of measuring it, called Net Promoter Score (NPS). It presents the main decision problem questions in this domain that should be supported by the system and main motivation for building such system.
Katarzyna Tarnowska +2 more
openaire +1 more source
This chapter presents the background information about customer loyalty improvement problem, including the standard metric of measuring it, called Net Promoter Score (NPS). It presents the main decision problem questions in this domain that should be supported by the system and main motivation for building such system.
Katarzyna Tarnowska +2 more
openaire +1 more source
Strategic Direction, 2005
PurposeReviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.Design/methodology/approachScans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,
openaire +1 more source
PurposeReviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.Design/methodology/approachScans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,
openaire +1 more source
Journal of Consumer Marketing, 1998
Takes a look at the worldwide trend toward loyalty marketing and highlights the reasons for this emphasis on loyalty. Asserts that building customer loyalty is a business strategy, not just a marketing program and that all businesses should seek to boost loyalty and maximize share of customer.
openaire +1 more source
Takes a look at the worldwide trend toward loyalty marketing and highlights the reasons for this emphasis on loyalty. Asserts that building customer loyalty is a business strategy, not just a marketing program and that all businesses should seek to boost loyalty and maximize share of customer.
openaire +1 more source
Managing Service Quality: An International Journal, 2002
Research suggests that while customer satisfaction and loyalty provide a foundation for high levels of customer lifetime value, they support a range of customer behaviors with widely varying values, characterized by mere loyalty (repeat purchase), commitment (willingness to refer others to a product or service), apostle‐like behavior (willingness to ...
openaire +1 more source
Research suggests that while customer satisfaction and loyalty provide a foundation for high levels of customer lifetime value, they support a range of customer behaviors with widely varying values, characterized by mere loyalty (repeat purchase), commitment (willingness to refer others to a product or service), apostle‐like behavior (willingness to ...
openaire +1 more source
2014
This chapter examines the process of how store customers become loyal to their stores. The authors pursue a theoretical and empirical research approach designed to identify and test a parsimonious model. The result is an explanation chain that incorporates relational variables, trust and commitment, satisfaction, and the moderating factors of the ...
Arturo Z. Vásquez-Párraga +2 more
openaire +1 more source
This chapter examines the process of how store customers become loyal to their stores. The authors pursue a theoretical and empirical research approach designed to identify and test a parsimonious model. The result is an explanation chain that incorporates relational variables, trust and commitment, satisfaction, and the moderating factors of the ...
Arturo Z. Vásquez-Párraga +2 more
openaire +1 more source
2006
Increasingly, businesses are beginning to understand the profit potential of loyal customers (Oliver, 1999). Marketers endowed with such consumers can expect repeat patronage to remain high until competitors can find a way to: (1) close the gap in attitude among brands, (2) increase the differentiation of their own brand, or (3) encourage spurious ...
Alvin Y.C. Yeo, Michael K.M. Chiam
openaire +1 more source
Increasingly, businesses are beginning to understand the profit potential of loyal customers (Oliver, 1999). Marketers endowed with such consumers can expect repeat patronage to remain high until competitors can find a way to: (1) close the gap in attitude among brands, (2) increase the differentiation of their own brand, or (3) encourage spurious ...
Alvin Y.C. Yeo, Michael K.M. Chiam
openaire +1 more source