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THE EFFECT OF CUSTOMER LOYALTY PROGRAM AND SERVICE QUALITY ON CUSTOMER LOYALTY
2017UTCC International Journal of Business and Economics, 9, 1, 151 ...
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An empirical study on customer retention and customer loyalty
International Journal of Information Systems and Change Management, 2015Customer loyalty is an essential concern for the telecommunication sector in modern customer processes. Therefore, customer retention processes and knowledge for customer are widely used in the competitive environment to achieve customer loyalty. The purpose of this paper is to suggest a model that defines how the combination between customer retention
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Elaborating customer loyalty: exploring loyalty to wine retailers
Journal of Retailing and Consumer Services, 2005The measurement of loyalty remains unsatisfactory because the pre-cursors, dimensions and outcomes are not yet agreed upon in the literature. The objective of this study is to summarize loyalty dimensions that have been used previously and to test a consolidated measure of loyalty in a retail context. A multi-dimensional view of a customer's loyalty is
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Impact of loyalty programs on relationship benefits and customer loyalty: A customer perspective
2010 International Conference on Management Science & Engineering 17th Annual Conference Proceedings, 2010In recent years, loyalty program as an important means of relationship marketing, has been highly concerned by scholars and enterprises. However, there are many problems when execute the loyalty program. The traditional loyalty program only focus on short-term economic profits is clearly needed to be improved.
Feng Ning, Zhang Ming-li, Tang Sai-li
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Customer Loyalty and Customer Relationship Management
2011The contemporary company attaches great importance to marketing relationship and customer relations is the core of this relationship. Further, customer satisfaction and loyalty is the core of the customer relationship management. Sometimes, high customer satisfaction causes low profit because enterprises do not realize that strengthening the loyalty of
Pengwei Zhang +3 more
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From Brand Loyalty to Customer Loyalty
1996Customer loyalty is a concept central to many marketing plans, but defined by few. Many companies have embarked on ‘customer loyalty’ programmes without the understanding that loyalty is an objective rather than an activity — that loyalty results from investment in a total business system rather than just marketing communications.
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E-loyalty: customer loyalty on the Internet
2017Loyalty can be built online only if the target group has access to the Internet and uses it regularly. Whether customer loyalty should be pursued solely through an online programme or whether a combination of a classic and an e-based solution would be more effective depends on the target group's affinity to the Web.
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Dynamic Duopoly with Incomplete Customer Loyalties
International Economic Review, 1986By weakening slightly the degree of loyalty assumed in an earlier (discounted) stochastic-game model of duopoly, an approximate equilibrium is generated which differs significantly from the exact equilibrium of the earlier model. In the long run at the approximate equilibrium, prices set by the duopolists here approach the competitive price with ...
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Customer Retention Strategies and Customer Loyalty
2017Since loyal customers are the most important assets of a company, companies have been giving attention to developing customer retention and loyalty programs. The fundamental purpose of customer retention efforts is to ensure maintaining relationships with value-adding customers by reducing their defection rate.
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