Results 261 to 270 of about 50,439 (315)

Customer relationship management and customer loyalty

Customer relationship management and customer loyalty
openaire  

Some of the next articles are maybe not open access.

Related searches:

Customer loyalty and customer loyalty programs

Journal of Consumer Marketing, 2003
Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the ...
Mark D Uncles, Grahame R Dowling, Kathy Hammond   +2 more
exaly   +2 more sources

Loyalty of on-Line Bank Customers

Journal of Information Technology, 1999
Electronic commerce changes the relationships between sellers and buyers dramatically. The new properties of electronic markets offer customers added values. New customer value propositions have to be established in most markets and new marketing strategies must be formulated. One of the business sectors most heavily affected is banking.
Leif B. Methlie, Herbjørn Nysveen
openaire   +1 more source

Designing a Customer Loyalty Program

2020 The 6th International Conference on Industrial and Business Engineerin, 2020
Loyal customers are very important in increasing the performance of a company. One way to generate loyal customers is by implementing a loyalty program. This study designs a loyalty program that meets customer preferences for a small enterprise that sells hijab online.
Hasrini Sari, Hamnah Hm Hamnah
openaire   +1 more source

IMPACT OF CUSTOMER SATISFACTION ON CUSTOMER LOYALTY IN A RESTAURANT

2022
This paper examines the impact of customer satisfaction on their loyalty. Furthermore, the purpose of this paper is to define the appropriate attributes that define customer satisfaction and loyalty and determine the impact of satisfaction on customer loyalty of restaurant services.
Popova, Dushica, Miteva, Natasha
openaire   +1 more source

An overview on brand loyalty and customer loyalty

ACADEMICIA: An International Multidisciplinary Research Journal, 2021
AbstractBrand Loyalty or Customer Loyalty? Brand Loyalty and Customer Loyalty are two ideas that have been dug into by academics since they are two extremely significant aspects in marketing. Brand \loyalty is a biased behavioral reaction exhibited over a period of time.
openaire   +1 more source

Consumer evaluation of customer loyalty programs: the role of customization in customer loyalty program involvement

Journal of Global Scholars of Marketing Science, 2012
This study investigates the role of customizing the offerings (rewards and services) of a customer loyalty program in consumers' responses regarding perceived value (cash value and emotional value), satisfaction with the loyalty program, and loyalty intention toward the focal retailer.
Erica Winters, Sejin Ha
openaire   +1 more source

Customer Loyalty in E-Commerce

Journal of the Association for Information Systems, 2002
The high cost of attracting new customers on the Internet and the relative difficulty in retaining them make customer loyalty an essential asset for many online vendors. In the non-Internet marketplace, customer loyalty is primarily the product of superior service quality and the trust that such service entails.
openaire   +1 more source

Customer Loyalty on Recurring Loans

2003
Customer Loyalty has long been a pressing issue in today’s competitive commercial arena. It is increasingly important as companies emphasize more on their customer relationship management. In this paper, we investigate the segmentation of bank customers in terms of their loyalty level; the sample dataset is the personal finance customers from a bank ...
Vincent Ng 0002, Ida Ng
openaire   +1 more source

The customer satisfaction‐customer loyalty relationship

Management Decision, 2012
PurposeThis study aims to examine the moderating effects of gender, income, age, customer involvement and length of the relationship on the customer satisfaction (CS)‐customer loyalty (CL) relationship in a contractual service context. CL is assessed using customer repurchase intention (RI) and repurchase behavior (RB).Design/methodology/approachUsing ...
Helena Martins Gonçalves, Patrícia Sampaio   +1 more
openaire   +1 more source