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Marketing and Customer Loyalty
2017This work focuses on the subject of customer loyalty and develops around the following research question: “Is it possible to create/provide a product/service and at the same time make customers loyal by acting on the delivered mix?” The research identifies an approach/model (TES marketing), which is particularly valid for the service sector, and ...
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Gamification and customer loyalty
XRDS: Crossroads, The ACM Magazine for Students, 2017openaire +1 more source
Customer Retention Strategies and Customer Loyalty
2015Since loyal customers are the most important assets of a company, companies have been giving attention to developing customer retention and loyalty programs. The fundamental purpose of customer retention efforts is to ensure maintaining relationships with value-adding customers by reducing their defection rate.
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Customer loyalty in the hotel industry: the role of customer satisfaction and image
International Journal of Contemporary Hospitality Management, 2000Dwi Suhartanto, Jay Kandampully
exaly