Results 301 to 310 of about 50,439 (315)
Some of the next articles are maybe not open access.

The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

Journal of Travel Research, 2016
Kevin Kam Fung So   +2 more
exaly  

Customer Loyalty: Toward an Integrated Conceptual Framework

Journal of the Academy of Marketing Science, 1994
exaly  

Customer loyalty: a review and future directions with a special focus on the hospitality industry

International Journal of Contemporary Hospitality Management, 2015
Jay Kandampully   +2 more
exaly  

Creating Ultimate Customer Loyalty Through Loyalty Conviction and Customer-Company Identification

Journal of Retailing, 2017
Jeremy S Wolter   +2 more
exaly  

Measuring Customer Satisfaction and Customer Loyalty

2019
Sebastian Hohenberg, Wayne Taylor
openaire   +1 more source

An overview of customer loyalty programs- measuring the effectiveness of customer loyalty programs

1997
Customer Loyalty ( or Customer Reward ) programs have been increasingly used in recent years as a marketing tool to increase profits through customer acquisition and increased purchase size or frequency, or, in a defensive mode, to limit customer defection and lost market share.
openaire   +1 more source

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