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PENGARUH CUSTOMER ORIENTATION DAN COMPETITIVE ORIENTATION TERHADAP CUSTOMER SATISFACTION MELALUI SALESPERSON CUSTOMER ORIENTATION

open access: yesSains Manajemen, 2017
The empirical investigation examines the influence of customer orientation and competitive orientation to customer satisfaction mediating with salesperson customer orientation in Smart Telecom company.
Yoga Adiyanto, Deni Sunaryo
doaj   +3 more sources

PENGARUH STORE LAYOUT, INTERIOR DISPLAY, HUMAN VARIABLE TERHADAP CUSTOMER SHOPPING ORIENTATION DI RESTORAN DEWANDARU SURABAYA

open access: diamondJurnal Manajemen dan Wirausaha, 2013
This study is to determine the effects of store layout, interior displays, human variable toward customer shopping orientation in Dewandaru Restaurant Surabaya. It is a causal analysis using judgement sampling with 150 samples.
Fransisca Andreani   +2 more
doaj   +2 more sources

Market Orientation Practices and Effects on Organizational Performance [PDF]

open access: yesSAGE Open, 2014
Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace.
Haim Hilman, Narentheren Kaliappen
doaj   +3 more sources

Jay-Customer Behavior's Influence on Job Stress and Customer Orientation: Perceived Organizational Support's Moderating Effect

open access: goldAsia Marketing Journal
The study aimed to analyze jay-customer behavior's impact on service industry employees' job stress to understand the importance of personnel management.
Li Mei Liu, Seong Ho Lee, Jin Choi
doaj   +3 more sources

Customer orientation: the interactive effect of role clarity and learning goal orientation [PDF]

open access: yesJournal of Asian Business and Economic Studies, 2020
Purpose – Customer orientation of service employees relates to customer satisfaction and loyalty, sales growth and business performance. Drawing from conservation of resources (COR) theory, the aim of this study was to test the interactive effects of ...
Klaus J. Templer   +2 more
doaj   +1 more source

International management of customer orientation [PDF]

open access: yesEuropean J. of International Management, 2020
This study investigates the role of customer orientation of service employees (COSE) and its influence on customer satisfaction and on electronic word of mouth (e-WOM), with a focus on international management. An empirical study was conducted amongst hotel customers with a final valid sample of 265 respondents.
González-Porras, J.   +3 more
openaire   +1 more source

Customer orientation, service quality and customer satisfaction interplay in the banking sector: An emerging market perspective

open access: yesCogent Business & Management, 2023
Customer satisfaction is at the heart of any successful business entity. The influence of service quality on the role of customer orientation in achieving greater customer satisfaction in the banking industry from the perspective of customers has not ...
Eric Gonu   +3 more
doaj   +1 more source

Customer Orientation: A Literature Review Based on Bibliometric Analysis

open access: yesSAGE Open, 2022
Rooted in the concept of market orientation, the literature has long affirmed the importance of customer orientation to business success. While a number of literature reviews on customer orientation exist, there is still a need for a thorough ...
Xin Zhao
doaj   +1 more source

Customer Orientation [PDF]

open access: yesJournal of Service Research, 2001
This study investigates the effect of being customer oriented on service performance perceptions and outcome behaviors. Specifically, the focus is on identifying the influence that being perceived as a customer-oriented firm has on consumer quality perceptions, customer satisfaction, and service value.
Michael K. Brady, J. Joseph Cronin
openaire   +1 more source

Managing customer oriented research [PDF]

open access: yesInternational Journal of Technology Management, 2002
Insufficient technology transfer between research and its customers is one of the key weaknesses in industrial R&D. Since knowledge transfer to development and other corporate partners is the only raison d'etre for industrial research, R&D management should place more emphasis on developing the transfer capacity of its researchers. Based on analysis of
von Zedtwitz, Maximilian   +1 more
openaire   +3 more sources

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