Results 21 to 30 of about 344,347 (348)

Effects of Customer Orientation and Sales Orientation on Objective Performance:

open access: yesMaketingu rebyu, 2020
This paper empirically examined to what extent customer orientation and selling orientation affect objective criteria (the average customer spend and the number of sold customers) at both the individual and group level.
Atsushi Inuzuka
doaj   +1 more source

Customer orientation and office space performance: assessing the moderating effect of building grade using PLS-MGA

open access: yesInternational Journal of Strategic Property Management, 2019
This study presents a framework to measure and empirically validate the relationship between customer orientation and office space performance. The framework uses two types of customer orientation (i.e., responsive customer orientation and proactive ...
Jun-Hwa Cheah   +4 more
doaj   +1 more source

Is service climate strength beneficial or detrimental for service quality delivery? [PDF]

open access: yes, 2011
This study examines whether climate strength has a direct, moderating, or curvilinear effect in the relationship between service climate and customer service quality perceptions. To this end, we carried out cross-sectional and lagged empirical studies in
Martinez-Tur, Vicente   +4 more
core   +1 more source

Internal Effects of Customer Contact within Service Organizations

open access: yesAnnals of Business Administrative Science, 2007
This paper investigates how an organization can become customer oriented in terms of subculture formation originating from customer contact. Although existing market orientation research has assumed cultural homogeneity, this paper views organizational ...
Ryusuke KOSUGE
doaj   +1 more source

The Role of Attachment Styles in Regulating the Effects of Dopamine on the Behavior of Salespersons

open access: yesFrontiers in Human Neuroscience, 2014
Two classic strategic orientations have been found to pervade the behavior of modern salespersons: a sales orientation where salespersons use deception or guile to get customers to buy even if they do not need a product, and a customer orientation where ...
Willem J.M.I. Verbeke   +2 more
doaj   +1 more source

Marketing technologically advanced products [PDF]

open access: yes, 1989
This paper calls for a merger of technology and marketing under a customer value perspective; for an enhancement of the traditional technological innovation orientation of the technology-based firm with a market thrust.
Bender, Horst O.
core   +3 more sources

Building Strong Customer Relationships through Brand Orientation in Small Service Firms: An Empirical Investigation

open access: yesCroatian Economic Survey, 2015
The purpose of this paper is to empirically examine the relationship between the adoption of a brand orientation strategy and customer relationship performance in a small service firm setting.
Miloslava Chovancová   +2 more
doaj   +1 more source

customer- Orientation: The Successful factor of Excellance Organizations [PDF]

open access: yesمطالعات مدیریت بهبود و تحول, 2004
The future world in the 21th century is filled with competition,  development of new  arising  markets,  uncertain  environment  factors,  wide  use  of high technology,  customer  -orientation, and expansion  use of commerce.
asadolah kordnaeij
doaj  

Customer orientation on new product activities and performance from the contract manufacturer’s viewpoint

open access: yesSouth African Journal of Business Management, 2014
Studies have suggested the positive effect of customer orientation on superior performance. However, these studies have not shown how to covert customer orientation into superior performance through new product development (NPD) activities.
B. C.Y. Lee, F. T.C. Kou
doaj   +1 more source

A Model of Mixed Strategic Orientations Based on Environment in Achieving a Tough Performance of MSMEs

open access: yesIjtimā'iyya, 2020
This study aims to design a model in achieving superior performance of MSMEs. The mixed strategic orientations of demography, economy and cultural values are used to design this model. The mixed strategic orientations consist of customer, competitor and
Darmanto Darmanto   +3 more
doaj   +1 more source

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