Results 21 to 30 of about 342,984 (304)
A customer orientation checklist: a model [PDF]
, 2000 A brief review of the concept connotations in the area of information services is carried out, trying to stress the implications of being "customer oriented" as the most important component of marketing.
Pacios Lozano, Ana Reyes
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Marketing technologically advanced products [PDF]
, 1989 This paper calls for a merger of technology and marketing under a customer value perspective; for an enhancement of the traditional technological innovation orientation of the technology-based firm with a market thrust.
Bender, Horst O.
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customer- Orientation: The Successful factor of Excellance Organizations [PDF]
مطالعات مدیریت بهبود و تحول, 2004 The future world in the 21th century is filled with competition, development of new arising markets, uncertain environment factors, wide use of high technology, customer -orientation, and expansion use of commerce.
asadolah kordnaeij
doaj
Croatian Economic Survey, 2015 The purpose of this paper is to empirically examine the relationship between the adoption of a brand orientation strategy and customer relationship performance in a small service firm setting.
Miloslava Chovancová +2 more
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South African Journal of Business Management, 2014 Studies have suggested the positive effect of customer orientation on superior performance. However, these studies have not shown how to covert customer orientation into superior performance through new product development (NPD) activities.
B. C.Y. Lee, F. T.C. Kou
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The Social Dynamics of Customer Orientation, Service Quality, and Repurchase Intention in Automotive Dealerships: A PLS-SEM Analysis [PDF]
Journal of Applied Structural Equation ModelingUsing a social exchange theory perspective, this study examines the impact of customer orientation on the social dimensions of service quality (assurance, responsiveness, and empathy).
Supa Malakar +3 more
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Ijtimā'iyya, 2020 This study aims to design a model in achieving superior performance of MSMEs. The mixed strategic orientations of demography, economy and cultural values are used to design this model. The mixed strategic orientations consist of customer, competitor and
Darmanto Darmanto +3 more
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Service Integrators in business networks—the importance of relationship values [PDF]
, 2011 To realise the potentials of CRM (customer relationship management), relationship-specific processes need to be designed and implemented in companies.
Heinrich, Bernd +2 more
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Customer-Defined Market Orientation, Brand Image and Customer Satisfaction: A Mediation Approach
SAGE Open, 2022 Over the past two decades, marketing literature has classified market orientation’s nature, antecedents, and consequences as intra-organizational phenomena.
Mustafa Rehman Khan +4 more
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Vader Lexicon and Support Vector Machine Algorithm to Detect Customer Sentiment Orientation
Journal of Information Systems Engineering and Business Intelligence, 2023 Background: The concept of customer orientation, which is based on a set of fundamental beliefs that prioritize the interests of the customer, requires companies to detect these interests in order to maintain a high level of quality in their products or ...
Vivine Nurcahyawati, Zuriani Mustaffa
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