Results 21 to 30 of about 344,347 (348)
Effects of Customer Orientation and Sales Orientation on Objective Performance:
This paper empirically examined to what extent customer orientation and selling orientation affect objective criteria (the average customer spend and the number of sold customers) at both the individual and group level.
Atsushi Inuzuka
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This study presents a framework to measure and empirically validate the relationship between customer orientation and office space performance. The framework uses two types of customer orientation (i.e., responsive customer orientation and proactive ...
Jun-Hwa Cheah +4 more
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Is service climate strength beneficial or detrimental for service quality delivery? [PDF]
This study examines whether climate strength has a direct, moderating, or curvilinear effect in the relationship between service climate and customer service quality perceptions. To this end, we carried out cross-sectional and lagged empirical studies in
Martinez-Tur, Vicente +4 more
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Internal Effects of Customer Contact within Service Organizations
This paper investigates how an organization can become customer oriented in terms of subculture formation originating from customer contact. Although existing market orientation research has assumed cultural homogeneity, this paper views organizational ...
Ryusuke KOSUGE
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The Role of Attachment Styles in Regulating the Effects of Dopamine on the Behavior of Salespersons
Two classic strategic orientations have been found to pervade the behavior of modern salespersons: a sales orientation where salespersons use deception or guile to get customers to buy even if they do not need a product, and a customer orientation where ...
Willem J.M.I. Verbeke +2 more
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Marketing technologically advanced products [PDF]
This paper calls for a merger of technology and marketing under a customer value perspective; for an enhancement of the traditional technological innovation orientation of the technology-based firm with a market thrust.
Bender, Horst O.
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The purpose of this paper is to empirically examine the relationship between the adoption of a brand orientation strategy and customer relationship performance in a small service firm setting.
Miloslava Chovancová +2 more
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customer- Orientation: The Successful factor of Excellance Organizations [PDF]
The future world in the 21th century is filled with competition, development of new arising markets, uncertain environment factors, wide use of high technology, customer -orientation, and expansion use of commerce.
asadolah kordnaeij
doaj
Studies have suggested the positive effect of customer orientation on superior performance. However, these studies have not shown how to covert customer orientation into superior performance through new product development (NPD) activities.
B. C.Y. Lee, F. T.C. Kou
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This study aims to design a model in achieving superior performance of MSMEs. The mixed strategic orientations of demography, economy and cultural values are used to design this model. The mixed strategic orientations consist of customer, competitor and
Darmanto Darmanto +3 more
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