Results 101 to 110 of about 460,221 (354)
Digital Banking, Customer Experience and Financial Performance: UK Bank Managers’ Perceptions [PDF]
, 2018 Purpose – The study examines managers’ perceptions of digital banking’s effect on customer experience and banks’ financial performance. Design/methodology/approach – The research uses interviews from senior UK Bank managers to gather their views on ...
Alboul, Lyuba +3 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Dampak Ekspetasi Pelanggan, Persepsi Kualitas, dan Persepsi Nilai terhadap Kepuasan Pelanggan, Serta Implikasinya pada Loyalitas Pelanggan [PDF]
, 2009 Service providers must deliver high-quality customer services that generate highly satisfied customers. In this article, we examine how customer expectation, perceived quality, and perceived value may lead to exceptional satisfied customers, and ...
Mulyono, F. (Fransisca) +1 more
core
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Bridging AI Marketing and Customer Loyalty
Cihan University-Erbil Journal of Humanities and Social SciencesThis study investigates the influence of AI-driven marketing practices on customer loyalty, with a particular focus on perceived value as a mediating variable.
Aram H. Massoudi +2 more
doaj +1 more source
PENGARUH ATMOSFER, NILAI YANG DIRASAKAN, EXPERIENTIAMARKETING TERHADAP KEPUASAN PELANGGAN SOUTHBOX JAKARTA SELATAN [PDF]
, 2017 BAGUS PRASETYOKO. Pengaruh Atmosfer, Nilai yang Dirasakan dan Experiential Marketing Terhadap Kepuasan Pelanggan (Survei Pada Pelanggan Restoran Southbox). Fakultas Ekonomi, Universitas Negeri Jakarta 2017.
Prasetyoko, Bagus
core
U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
Agribusiness, EarlyView.ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source
DETERMINANT INTERELATION CUSTOMER LOYALTY OF TELKOMSEL PREPAID CARD IN JAKARTA
Manajemen dan Bisnis, 2014 In recent decades the mobile telecommunications technology has grown very rapidly. The deregulation of the telecommunications sector opens greater opportunities for telecommunications companies to compete to provide cellular service.
Devi Ayuni, Andy Mulyana
doaj +1 more source
Perceived Value and Customers Satisfaction in Hotel Industry: A Systematic Conceptual Model [PDF]
, 2016 Bachrudin Saleh Luturlaen
openalex +1 more source