A MANAGERIAL APPROACH OF CUSTOMER SATISFACTION DRIVERS IN THE CLOTHING INDUSTRY [PDF]
More than ever customer satisfaction has become a key factor for all industry and business enterprises. The article explains about the customers satisfaction esspecialy in the textile industry. First part presents the concept of customer satisfaction and
Sunhilde CUC
core
Customer buying behavior intentions of internet service providers - the role of service quality and its aspects, satisfaction and value [PDF]
This study seeks to improve our understanding of Malaysian customer buying behaviour intention in mobile telecommunication industry by testing a conceptual model which has considered aspects of service quality, customer Satisfaction and customer ...
Md Sidin, Samsinar +3 more
core
Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik +3 more
wiley +1 more source
INFLUENCE OF CUSTOMER VALUES AND SELF-IMAGE CONGRUITY ON CUSTOMER BEHAVIOR-BASED CRM PERFORMANCE [PDF]
The purpose of this study is to investigate the influence of the key dimensions of customer value (functional value, emotional value, social value, and perceived sacrifice) and self-image congruity on customer-behavior based CRM performance.
Mandy Loh +3 more
doaj
CUSTOMER SATISFACTION AS THE MODERATING VARIABLE OF CUSTOMER LOYALTY OF INDIHOME CUSTOMERS
The internet is an aspect that become one in the daily activities of Indonesian society, even in Purwokerto, almost all activities involve the help of the internet.
PRAMONO HARI ADI +2 more
doaj +1 more source
Research on the Impact of Outlets' Experience Marketing and Customer Perceived Value on Tourism Consumption Satisfaction and Loyalty. [PDF]
Dai J, Zhao L, Wang Q, Zeng H.
europepmc +1 more source
Conceptualising customer value in a leisure service setting: value is in the eye of the beholder. [PDF]
Currently there is little research that considers value or value creation from a sport and physical activity context or from the participant’s perspective.
Kearns, PJ
core
ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson +3 more
wiley +1 more source
Nhi Xuan Nguyen,1 Khoa Tran,1 Tuyet Anh Nguyen2 1Faculty of Business Administration, Nguyen Tat Thanh University, Ho Chi Minh City, Vietnam; 2Department of Business, Minerva University, San Francisco, CA, USACorrespondence: Khoa TranFaculty of Business ...
Nguyen NX, Tran K, Nguyen TA
doaj
ANALISIS PENGARUH PEMASARAN PENGALAMAN DAN PERSEPSI NILAI TERHADAP LOYALITAS KONSUMEN, DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN DU CAFE DI SEMARANG [PDF]
Du Cafe has decreased sales which can affect the customer loyalty of cafe. Every cafe or restaurant is required to have a different concept so it must have experiential marketing and perceived value, whose main purpose is to influence consumer ...
KARTIKA, Riris Dwi, YOESTINI, Yoestini
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