Results 91 to 100 of about 28,222 (312)

From Asymmetry to Satisfaction: The Dynamic Role of Perceived Value and Trust to Boost Customer Satisfaction in the Tourism Industry

Tourism and Hospitality
The study investigates how information asymmetry affects customer satisfaction in the tourism industry by examining trust and perceived value as mediating factors.
Ibrahim A. Elshaer, Alaa M. S. Azazz, Sameh Fayyad, Abdulaziz Aljoghaiman, Eslam Ahmed Fathy, Amr Mohamed Fouad   +5 more
doaj   +1 more source

Green Customer Behavior on Eco-Friendly Products: Innovation Approach

Jurnal Dinamika Manajemen, 2018
This aim of the study investigates the correlation of perceived innovation, service innovation and green perceived value on eco-friendly products, to improve customer decision of product with moderation of sex and educational background. The study of eco-
Doni Purnama Alamsyah, Didin Syarifuddin, Hayder Alhadey Ahmed Mohammed   +2 more
doaj   +1 more source

Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions

, 2020
As value co-creation continues to gain traction as one of the most influential concepts in contemporary marketing, it is worthwhile to explore the role of the customer in the realisation of value.
Carlini, Joan, France, Cassandra, Grace, Debra, Lo Iacono, Joseph, Iacono, Joseph Lo   +4 more
core   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

Impact of Service Quality on In-Patients’ Satisfaction, Perceived Value, and Customer Loyalty: A Mixed-Methods Study from a Developing Country

Patient Preference and Adherence, 2021
Nhi Xuan Nguyen,1 Khoa Tran,1 Tuyet Anh Nguyen2 1Faculty of Business Administration, Nguyen Tat Thanh University, Ho Chi Minh City, Vietnam; 2Department of Business, Minerva University, San Francisco, CA, USACorrespondence: Khoa TranFaculty of Business ...
Nguyen NX, Tran K, Nguyen TA
doaj  

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

Agribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Perceived benefits of customer loyalty programs: validating the scale in the Indian context [PDF]

The article endeavors to validate the scale developed by Mimouni-Chaabane and Volle (2010) that measures perceived benefits of customer loyalty programs in the Indian context.
Venu Gopal RAO, Sunny BOSE
core  

U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

Agribusiness, EarlyView.
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk, Brenna Ellison, Trey Malone   +2 more
wiley   +1 more source

Bridging AI Marketing and Customer Loyalty

Cihan University-Erbil Journal of Humanities and Social Sciences
This study investigates the influence of AI-driven marketing practices on customer loyalty, with a particular focus on perceived value as a mediating variable.
Aram H. Massoudi, Azwar M.Q. Agha, Khaled Zamoum   +2 more
doaj   +1 more source

DETERMINANT INTERELATION CUSTOMER LOYALTY OF TELKOMSEL PREPAID CARD IN JAKARTA

Manajemen dan Bisnis, 2014
In recent decades the mobile telecommunications technology has grown very rapidly. The deregulation of the telecommunications sector opens greater opportunities for telecommunications companies to compete to provide cellular service.
Devi Ayuni, Andy Mulyana
doaj   +1 more source