Results 71 to 80 of about 7,756,475 (199)
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Patient Preference and Adherence, 2021 Nhi Xuan Nguyen,1 Khoa Tran,1 Tuyet Anh Nguyen2 1Faculty of Business Administration, Nguyen Tat Thanh University, Ho Chi Minh City, Vietnam; 2Department of Business, Minerva University, San Francisco, CA, USACorrespondence: Khoa TranFaculty of Business ...
Nguyen NX, Tran K, Nguyen TA
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Green Customer Behavior on Eco-Friendly Products: Innovation Approach
Jurnal Dinamika Manajemen, 2018 This aim of the study investigates the correlation of perceived innovation, service innovation and green perceived value on eco-friendly products, to improve customer decision of product with moderation of sex and educational background. The study of eco-
Doni Purnama Alamsyah +2 more
doaj +1 more source
Assessing value-in-use: A conceptual framework and exploratory study [PDF]
, 2011 Developing approaches for understanding customer perceived value is a priority for managers and scholars alike. A conceptual framework for assessment of value-in-use is proposed and explored within the context of a maintenance service provider.
Wilson, Hugh N. +8 more
core +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
Agribusiness, EarlyView.ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source
Bridging AI Marketing and Customer Loyalty
Cihan University-Erbil Journal of Humanities and Social SciencesThis study investigates the influence of AI-driven marketing practices on customer loyalty, with a particular focus on perceived value as a mediating variable.
Aram H. Massoudi +2 more
doaj +1 more source
Determining the indirect value of a customer [PDF]
, 2008 The issue of accountability in marketing has led to a substantial and growing body of work on how to value customer relationships. Net present value methods (customer lifetime value / customer equity) have emerged as generally preferred ways to assess
Ryals, Lynette
core +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
INFLUENCE OF CUSTOMER VALUES AND SELFIMAGE CONGRUITY ON CUSTOMER BEHAVIORBASED CRM PERFORMANCE [PDF]
Management & Marketing, 2015 The purpose of this study is to investigate the influence of the key dimensions of customer value (functional value, emotional value, social value, and perceived sacrifice) and self-image congruity on customerbehavior based CRM performance.
Mandy Loh +3 more
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