Culture as a catalyst for regenerative co-creation: the role of yuanfen in driving customer voice through social bonds in P2P accommodation. [PDF]
Liu H, Huang X.
europepmc +1 more source
From Compliance to Circularity: A Design‐Led Approach to Recyclable Packaging
ABSTRACT The transition to recyclable packaging is a strategic priority for the Fast‐Moving Consumer Goods (FMCG) sector, aligning with the EU Packaging and Packaging Waste Regulation (PPWR). Adapting to regulatory uncertainty and integrating evolving recyclability criteria require not only technical innovation but also organisational transformation ...
Tessa Bronsky +2 more
wiley +1 more source
Building user trust in AI chatbots for customer service through human-like cues and perceived reliability. [PDF]
Wang S, Fatima N, Shahbaz M, Asif M.
europepmc +1 more source
It is increasingly being recognised that service quality has a strong correlation with customer satisfaction. Researchers have debated the topic of private banking sector versus public banking sector in both Western and Far East countries, and found that
Elmayar, Ashraf
core
Climate Change Risks and Customer Concentration: Evidence From US‐Listed Firms
ABSTRACT While prior studies have investigated climate risks in supply chains, customer ESG pressures, and shared climate exposure, this paper is, to the best of our knowledge, the first to provide direct empirical evidence on the relationship between climate change risks and firms' customer concentration.
Thi Thuy Trang Nguyen +2 more
wiley +1 more source
Value-dependent and empathy-mediated: how artificial intelligence-generated marketing content influences customer engagement, and when to disclose its origin. [PDF]
Gao X, Li W, Zhao Y.
europepmc +1 more source
Customer-to-customer co-creation of value in the context of festivals.
The notion of customers co-creating value with the firm has recently gained considerable attention within the service marketing discipline. The Service-Dominant (S-D) and the Customer-Dominant (C-D) logic in marketing in particular emphasise the active ...
Rihova, I
core
ABSTRACT Despite the growing interest in ESG performance, limited research explores the mediating role of government policy in the relationship between Fintech, green finance and ESG outcomes. We address this gap by examining how Fintech and green finance influence ESG performance through government policies.
Mandella Osei‐Assibey Bonsu +4 more
wiley +1 more source
Linking customer big data analytics to firm performance: evidence from B2B organizations in an emerging market context. [PDF]
Soomro YA, Baeshen Y.
europepmc +1 more source
Impact Measuring in Sustainable Ventures: A Process Perspective
ABSTRACT Impact measurement is crucial for sustainable ventures to quantify their contribution to sustainable development. Although research has highly focused on impact measurement as a static activity, we conduct a qualitative study to explore how impact measuring as a process unfolds over time.
Jan Moellmann +2 more
wiley +1 more source

