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Rethinking customer-perceived value in business markets from an organizational perspective
Journal of Inter-Organizational Relationships, 2022Customer-perceived value is a key concept in inter-organizational relationships. As markets and business practices have evolved, there is growing need for an updated value conceptualization that acknowledges contemporary developments and reflects the ...
M. Kleinaltenkamp +3 more
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Journal of Marketing Communications, 2021
In recent years, augmented reality (AR) in marketing has seen a large amount of interest from scholars and practitioners looking to adopt the technology within their marketing strategy.
Saifeddin Alimamy, Samer Y. Al-Imamy
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In recent years, augmented reality (AR) in marketing has seen a large amount of interest from scholars and practitioners looking to adopt the technology within their marketing strategy.
Saifeddin Alimamy, Samer Y. Al-Imamy
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The TQM Journal, 2020
BACKGROUND: There is limited research that uses experience quality variables on cafes and restaurants. OBJECTIVE: To test the effect of experience quality on customer perceived value and customer satisfaction and its impact on customer loyalty to the ...
A. Kusumawati, Kharisma Sri Rahayu
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BACKGROUND: There is limited research that uses experience quality variables on cafes and restaurants. OBJECTIVE: To test the effect of experience quality on customer perceived value and customer satisfaction and its impact on customer loyalty to the ...
A. Kusumawati, Kharisma Sri Rahayu
semanticscholar +1 more source
Customer perceived value in software industry
The Journal of High Technology Management Research, 2023This paper addresses customer perceived value in the context of high-technology industry, specifically in the software business. Customer perception of value is a complex phenomenon not only theoretically, but even more so in practice. We have chosen to examine this phenomenon in the specific context of the software business, as we believe that ...
Nina Helander, Pauliina Ulkuniemi
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Understanding Customer Perceived Mall Values
International Journal of Customer Relationship Marketing and Management, 2019Value-based business strategies are acquiring attention throughout the world. Retailing in India has distinct challenges. The diversity in its population largely affects its retail characteristics. Understanding customer perceived values and developing appropriate strategies is the only way to succeed.
Anil Kumar Kashyap, Ajay Kumar
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, 2020
The purpose of this study is to investigate the effect of fast-food restaurant service quality (compound effect of food quality, physical environment quality and employee service quality) and its dimensions (when acting independently) on customer ...
Neale J. Slack +5 more
semanticscholar +1 more source
The purpose of this study is to investigate the effect of fast-food restaurant service quality (compound effect of food quality, physical environment quality and employee service quality) and its dimensions (when acting independently) on customer ...
Neale J. Slack +5 more
semanticscholar +1 more source
Customer perceived value and differences between customer's and firm's perception
International Journal of Business and Globalisation, 2010Each firm has to identify the factors of perceived value in order to offer the value which customers want, rather than the value which the firm perceived. If the difference between customer's and firm's perception exists then the service gap appears and customers do not receive the service which they wanted.
Pandža, Irena, Vignali, Claudio
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Customer perceived value in banking services
International Journal of Bank Marketing, 2006Purpose The purpose of this research is to analyse the dimensionality of the concept of perceived value in the banking sector, adapting the GLOVAL scale of measurement of perceived value to the banking services sector. Design/methodology/approach
Juan Carlos Fandos Roig +3 more
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, 2020
Customer perceived value (CPV) is critical for supply chain management, due to its link with satisfaction and market share. In addition, value perception is a consequence of several factors including operational performance.
Lucas Gabriel Zanon +3 more
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Customer perceived value (CPV) is critical for supply chain management, due to its link with satisfaction and market share. In addition, value perception is a consequence of several factors including operational performance.
Lucas Gabriel Zanon +3 more
semanticscholar +1 more source
Customer Perceived Value- and Risk-Aware Multiserver Configuration for Profit Maximization
IEEE Transactions on Parallel and Distributed Systems, 2020Along with the wide deployment of infrastructures and the rapid development of virtualization techniques in cloud computing, more and more enterprises begin to adopt cloud services, inspiring the emergence of various cloud service providers.
Tian Wang +4 more
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