Results 351 to 360 of about 1,489,919 (372)

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Journal of Marketing, 2016
Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman   +2 more
exaly  

Chatbot e-service and customer satisfaction regarding luxury brands

Journal of Business Research, 2020
Eunju Ko, Sang Jin Kim
exaly  

Customer engagement: the construct, antecedents, and consequences

Journal of the Academy of Marketing Science, 2016
Anita Pansari, V Kumar
exaly  

Customer experience: fundamental premises and implications for research

Journal of the Academy of Marketing Science, 2020
Larissa Becker, Elina Jaakkola
exaly  

Defining and measuring social customer-relationship management (CRM) capabilities

Journal of Marketing Analytics, 2018
Hyun Gon Kim, Zhan Wang
semanticscholar   +1 more source

Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions

Journal of Marketing, 2022
exaly  

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Journal of Retailing, 2009
A Parasuraman, Anne Roggeveen, Michael Tsiros   +2 more
exaly  

Customer relationship management: Innovation and performance

, 2017
C. Valmohammadi
semanticscholar   +1 more source

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly  

Customer relationship management and customer satisfaction: the mediating role of relationship quality

, 2017
I. Santouridis, Androniki Veraki
semanticscholar   +1 more source