Results 211 to 220 of about 70,089 (268)

Customer relationship management (crm) strategy

, 2009
Diadechko, Alla Mykolaivna, Shaban, G.
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Customer Relationship Management (CRM)

2010
By establishing the position that electronic customer relationship management (eCRM) is a form of CRM, this chapter sets out to aid the reader in understanding why CRM and eCRM initiatives are both promising and challenging. By exposing the reader to common CRM literature, the chapter documents how companies can determine the best blended approach to ...
Kelley O’Reilly, David Paper
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Customer Relationship Management (CRM)

2009
This chapter discusses customer relationship management (CRM) as a customer-focused business strategy enhanced by technology that automates and enhances business processes to proactively manage profitable and long-term customer relationships. CRM solutions span a continuum of implementations from a narrow tactical implementation of a specific technical
Christian Schawel, Fabian Billing
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Customer Relationship Management CRM

SSRN Electronic Journal, 2019
The detail research deals with conceptual framework of customer relationship management for building quality connections with customers through technical networking techniques to build better brands for the product.
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Customer Relationship Management (CRM) Metrics

International Journal of Enterprise Information Systems, 2006
Adopting a focus on CRM has been an industry standard for nearly two decades. While evidence suggests that a majority of the attempts to implement CRM systems fail, no single reason for the failures has been identified. Assuming that CRM implementation is an extension of a customeroriented business strategy and assuming successful integration with ...
Timothy Shea, Ahern Brown, D. Steven White, Catherine Curran-Kelly, Michael Griffin   +4 more
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Customer Relationship Management (CRM)

2014
Customer Relationship Management (CRM) ist ein ganzheitlicher Ansatz zur strategischen und operativen Unternehmensfuhrung. Auf Basis einer CRM-Strategie steuert, integriert und optimiert ein Unternehmen abteilungsubergreifend alle interessenten- und kundenbezogenen Prozesse.
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Kegunaan Customer Relationship Management (CRM)

Applied Business and Administration Journal, 2022
In a competitive market competition, a company needs to maintain positive relationships with customers. This is because customers are the key to the success of a business, without customers, a business will not be possible to keep running. The existence of a good CRM (Customer Relationship Management) program can help companies provide satisfaction ...
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Customer relationship management (CRM) banking

30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness, Vol III, 2022
In a condition of fierce competition on the financial market, when banks are losing more and more of their market and customers, CRM banking presents itself as a personalized solution to this problem. The purpose of this research is to highlight the advantages of CRM banking for both the bank and the customer.
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Understanding customer relationship management (CRM)

Business Process Management Journal, 2003
Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company's customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development.
Injazz J. Chen, Karen Popovich
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