Results 191 to 200 of about 12,083 (228)

Customer Relationship Management (CRM)

The Business & Management Collection
The following sections are included:IntroductionFrameworkHistorical development of the components of CRMAn illustrative history of CRM applicationsSummary and what ...
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Customer Relationship Management (CRM) Metrics

International Journal of Enterprise Information Systems, 2006
Adopting a focus on CRM has been an industry standard for nearly two decades. While evidence suggests that a majority of the attempts to implement CRM systems fail, no single reason for the failures has been identified. Assuming that CRM implementation is an extension of a customeroriented business strategy and assuming successful integration with ...
Timothy P. Shea, Ahern Brown, D. Steven White, Catherine Curran-Kelly, Michael P. Griffin   +4 more
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Customer Relationship Management CRM

SSRN Electronic Journal, 2019
The detail research deals with conceptual framework of customer relationship management for building quality connections with customers through technical networking techniques to build better brands for the product.
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Understanding customer relationship management (CRM)

Business Process Management Journal, 2003
Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company's customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development.
Injazz J. Chen, Karen Popovich
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Kegunaan Customer Relationship Management (CRM)

Applied Business and Administration Journal, 2022
In a competitive market competition, a company needs to maintain positive relationships with customers. This is because customers are the key to the success of a business, without customers, a business will not be possible to keep running. The existence of a good CRM (Customer Relationship Management) program can help companies provide satisfaction ...
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Customer Relationship Management (CRM)

2014
Customer Relationship Management (CRM) ist ein ganzheitlicher Ansatz zur strategischen und operativen Unternehmensfuhrung. Auf Basis einer CRM-Strategie steuert, integriert und optimiert ein Unternehmen abteilungsubergreifend alle interessenten- und kundenbezogenen Prozesse.
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Customer Relationship Management (CRM)

2013
The considerable value of CRM is well documented in the literature, and it is further exemplified in today's highly turbulent, competitive, and fragmented markets. Nevertheless, the conceptualisation and operationalisation of CRM remains an area of intense debate, and hence, by reviewing and synthesising literature from the various relational research ...
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Customer relationship management (CRM) banking

30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness, Vol III, 2022
In a condition of fierce competition on the financial market, when banks are losing more and more of their market and customers, CRM banking presents itself as a personalized solution to this problem. The purpose of this research is to highlight the advantages of CRM banking for both the bank and the customer.
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CRM: Customer Relationship Management

2017
Customer Relationship Management was introduced in Part I. This chapter contains the detailed description of the individual methods, additional remarks on the topics of the CRM strategy and customer relationship, as well as a detailed discussion about the failure of many CRM concepts.
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Customer relationship management (CRM): a bibliometric analysis

International Journal of Services Operations and Informatics, 2020
Vicente Guerola-Navarro, Raúl Oltra-Badenes, Hermenegildo Gil-Gómez   +2 more
exaly