Results 181 to 190 of about 12,083 (228)

Customer Relationship Management (CRM)

2009
This chapter discusses customer relationship management (CRM) as a customer-focused business strategy enhanced by technology that automates and enhances business processes to proactively manage profitable and long-term customer relationships. CRM solutions span a continuum of implementations from a narrow tactical implementation of a specific technical
Christian Schawel, Fabian Billing
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Customer Relationship Management (CRM)

2010
By establishing the position that electronic customer relationship management (eCRM) is a form of CRM, this chapter sets out to aid the reader in understanding why CRM and eCRM initiatives are both promising and challenging. By exposing the reader to common CRM literature, the chapter documents how companies can determine the best blended approach to ...
Kelley O’Reilly, David Paper
openaire   +2 more sources

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