Customer Retention in the Philippine Food Sector: Health Measures, Market Access, and Strategic Adaptation After the COVID-19 Pandemic. [PDF]
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Strategic value driven by artificial intelligence in global businesses: a bibliometric and qualitative analysis of the most influential literature. [PDF]
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Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value. [PDF]
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Interoperable smart city transformation: Insights from European data space for smart communities. [PDF]
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The role of total quality management in enhancing customer satisfaction in Gulf Cooperation Council (GCC) countries. [PDF]
Alsaqer S, Katar I, Abdelhadi A.
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Digital technologies and performance incentives: evidence from businesses in the Swiss economy. [PDF]
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Customer relationship management (crm) strategy
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Customer Relationship Management (CRM)
2009This chapter discusses customer relationship management (CRM) as a customer-focused business strategy enhanced by technology that automates and enhances business processes to proactively manage profitable and long-term customer relationships. CRM solutions span a continuum of implementations from a narrow tactical implementation of a specific technical
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Customer Relationship Management (CRM)
2010By establishing the position that electronic customer relationship management (eCRM) is a form of CRM, this chapter sets out to aid the reader in understanding why CRM and eCRM initiatives are both promising and challenging. By exposing the reader to common CRM literature, the chapter documents how companies can determine the best blended approach to ...
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