Results 221 to 230 of about 70,089 (268)

CRM: Customer Relationship Management

2017
Customer Relationship Management was introduced in Part I. This chapter contains the detailed description of the individual methods, additional remarks on the topics of the CRM strategy and customer relationship, as well as a detailed discussion about the failure of many CRM concepts.
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Social Customer Relationship Management (S-CRM)

2022
Customer relationship management (CRM) has evolved significantly in recent years, from a strategy that focused exclusively on developing financial links with clients to one that fosters both transactional and interactional interactions. As a result, a new type of CRM called social customer relationship management (SCRM) or CRM 2.0 has emerged.
Ruchika Sharma, Anshu Rani, Megha Kumar, Shiffu Abrol   +3 more
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2008
Presentation of the philosophie of the new strategie of enterprises, called CRM, Presentation of key words for CRM as CLV (customer lifetime value), knowledge management and services vs products. Lastly presentation of theoretical models of CRM and proposal of new one model by research to Greek enterprises.
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Customer Relationship Management (CRM)

The following sections are included:IntroductionFrameworkHistorical development of the components of CRMAn illustrative history of CRM applicationsSummary and what ...
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Customer Relationship Management (CRM)

2013
The considerable value of CRM is well documented in the literature, and it is further exemplified in today's highly turbulent, competitive, and fragmented markets. Nevertheless, the conceptualisation and operationalisation of CRM remains an area of intense debate, and hence, by reviewing and synthesising literature from the various relational research ...
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Customer Relationship Management (CRM)

2012
Christian Schawel, Fabian Billing
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Customer Relationship Management (CRM) Systems

This study investigates the influence of artificial intelligence (AI) on student enrollment in higher educational institutions in Kerala, with a particular emphasis on the mediating role of customer relationship management (CRM) systems. Employing a descriptive research design, a self-prepared questionnaire was administered to a purposive sample of 200
Limson Antony Puthur, Meljo Thomas Karakunnel, Vishnu Achutha Menon   +2 more
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Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse

International Journal of Information Management, 2020
Ali Abdallah Alalwan
exaly  

Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective

Journal of Business Research, 2021
Lara Penco
exaly  

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN SERVICES

Customer Relationship Management (CRM) has become a critical strategy for businesses in the services sector, where customer retention and satisfaction are key drivers of success. This chapter explores the various facets of CRM as applied to services, from foundational concepts to the integration of modern technologies like AI and big data.
Dr. S Mahendran, S Sathish, K Malathi
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