Results 111 to 120 of about 58,211 (311)

Requirements Models for Collaborative Product Development [PDF]

open access: yes, 2009
Organised by: Cranfield UniversityMultidisciplinary product development in collaborative networks is a typical working condition for nowadays engineers.
Stechert, C., Franke, H. J.
core  

Swedish Consumers' Willingness‐to‐Pay for Plant‐Based Proteins in Pasta Sauce: Preferences and Policy Scenarios

open access: yesAgribusiness, EarlyView.
ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson   +3 more
wiley   +1 more source

Supplier Selection using QFD and Grey TOPSIS [PDF]

open access: yesچشم‌انداز مدیریت صنعتی, 2016
Supplier selection which is one of the most important activities in the supply chain, ultimately leads to customer satisfaction of organizational performance.
Seyed Hadi Mirghaderi   +2 more
doaj  

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

open access: yesAgribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Integrated product development methodology using dual mode QFD and functional hierarchy applied to a real case implementation [PDF]

open access: yes, 2015
Technological developments are extremely fast paced in the modern world. However, application of new approaches in production of products has to be balanced against economic constraints.
Al-Bdour, N.
core  

Video and Text‐Based Supplemental Health Information and Consumer Willingness to Pay for Nutrient‐Enhanced Eggs

open access: yesAgribusiness, EarlyView.
ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor   +3 more
wiley   +1 more source

Mapping the Innovation DNA of Agribusiness Firms: A Multi‐Method Analysis of Strategic Capabilities and Performance

open access: yesAgribusiness, EarlyView.
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa   +1 more
wiley   +1 more source

Customer evaluations of after-sales service contact modes: An empirical analysis of national culture�s consequences [PDF]

open access: yes
customer, service, culture ...
Wetzels, M.   +3 more
core  

EXQ: development and validation of a multiple-item scale for assessing customer experience quality [PDF]

open access: yes, 2010
Positioned in the deliberations related to service marketing, the conceptualisation of service quality, current service quality measurements, and the importance of the evolving construct of customer experience, this thesis develops and validates a ...
Klaus, Philipp
core  

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