Results 111 to 120 of about 58,211 (311)
Requirements Models for Collaborative Product Development [PDF]
Organised by: Cranfield UniversityMultidisciplinary product development in collaborative networks is a typical working condition for nowadays engineers.
Stechert, C., Franke, H. J.
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ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson +3 more
wiley +1 more source
Supplier Selection using QFD and Grey TOPSIS [PDF]
Supplier selection which is one of the most important activities in the supply chain, ultimately leads to customer satisfaction of organizational performance.
Seyed Hadi Mirghaderi +2 more
doaj
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Integrated product development methodology using dual mode QFD and functional hierarchy applied to a real case implementation [PDF]
Technological developments are extremely fast paced in the modern world. However, application of new approaches in production of products has to be balanced against economic constraints.
Al-Bdour, N.
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ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
Customer evaluations of after-sales service contact modes: An empirical analysis of national culture�s consequences [PDF]
customer, service, culture ...
Wetzels, M. +3 more
core
EXQ: development and validation of a multiple-item scale for assessing customer experience quality [PDF]
Positioned in the deliberations related to service marketing, the conceptualisation of service quality, current service quality measurements, and the importance of the evolving construct of customer experience, this thesis develops and validates a ...
Klaus, Philipp
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