Results 241 to 250 of about 214,916 (304)

Customer Retention Strategies

1995
Much marketing attention is directed at developing strategies to expand sales through market share dominance; market penetration; finding new markets, and product range expansion. The main reason for concentrating on these options is that size, revenue growth and dominance have been shown to be positively correlated with long-term survival and ...
Martin Christopher, Malcolm McDonald
openaire   +2 more sources

Customer retention analyses

Journal of Direct Marketing, 1992
Much attention has been given of late to the potential of database marketing (DBM). This article considers the capacity of DBM in the specific instance of retention marketing, where the objective is not necessarily to gain more new customers, but to lose fewer existing ones.
Andrew Ainslie, Leyland Pitt
openaire   +1 more source

Customer Retention via Data Mining

Artificial Intelligence Review, 2000
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Ng, K., Liu, H.
openaire   +2 more sources

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