Results 291 to 300 of about 216,506 (347)
Some of the next articles are maybe not open access.
1995
Much marketing attention is directed at developing strategies to expand sales through market share dominance; market penetration; finding new markets, and product range expansion. The main reason for concentrating on these options is that size, revenue growth and dominance have been shown to be positively correlated with long-term survival and ...
Martin Christopher, Malcolm McDonald
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Much marketing attention is directed at developing strategies to expand sales through market share dominance; market penetration; finding new markets, and product range expansion. The main reason for concentrating on these options is that size, revenue growth and dominance have been shown to be positively correlated with long-term survival and ...
Martin Christopher, Malcolm McDonald
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Journal of Direct Marketing, 1992
Much attention has been given of late to the potential of database marketing (DBM). This article considers the capacity of DBM in the specific instance of retention marketing, where the objective is not necessarily to gain more new customers, but to lose fewer existing ones.
Andrew Ainslie, Leyland Pitt
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Much attention has been given of late to the potential of database marketing (DBM). This article considers the capacity of DBM in the specific instance of retention marketing, where the objective is not necessarily to gain more new customers, but to lose fewer existing ones.
Andrew Ainslie, Leyland Pitt
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Customer Retention via Data Mining
Artificial Intelligence Review, 2000zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Ng, K., Liu, H.
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Customer Retention Programs of CRM and Customer Retention in E-Banking
International Journal of E-Entrepreneurship and Innovation, 2012This study, considering various viewpoints and concepts about customer relationship management (CRM), aims to propose a comprehensive set of customer retention programs of CRM (including customer service, loyalty programs, customization, and online community) and describe the correlation between each of these programs and customer retention.
Alireza Nili, Abbas Keramati
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2003
It has been suggested that it costs up to five times as much to win a new customer as it does to retain an existing customer. The costs of capturing market share are not always easy to gauge, but there are many companies who now regret earlier strategies based on the blind pursuit of volume.
Malcolm McDonald +2 more
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It has been suggested that it costs up to five times as much to win a new customer as it does to retain an existing customer. The costs of capturing market share are not always easy to gauge, but there are many companies who now regret earlier strategies based on the blind pursuit of volume.
Malcolm McDonald +2 more
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Designing a Customer Retention Plan
Journal of Business Strategy, 1992What is your company's customer retention rate? How many customers are price defectors? Have you identified barriers that prevent customers from switching to a competitor? In this article, the author outlines a game plan to increase customer retention.
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Retention and Customer Satisfaction
Compensation & Benefits Review, 2001Unifi Network, a subsidiary of Pricewaterhouse- Coopers, conducted a recent study that examines the impact of employee turnover on customer satisfaction within six different industries: banking, investment management, personal computing, property and casualty insurance, retail sales and telecommunications.
Thomas F. Casey, Karen Warlin
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Customer Immersiveness and Customer Retention
The paper explores how consumer immersiveness is related to customer retention for the Metaverse platform. The study explores the effectiveness of Consumer Immersiveness and its applicability in the metaverse universe. The constructs studied under consumer immersiveness are brand Value and Brand Trustworthiness.Aditi Srivastava +3 more
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Customer retention management processes
European Journal of Marketing, 2006PurposeCustomer retention has been a significant topic since the mid‐1990s, but little research has been conducted into management processes that are associated with excellent customer retention performance. This research investigates the associations between customer retention outcomes and a number of management processes including customer retention ...
Lawrence Ang, Francis Buttle
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