Results 101 to 110 of about 108,110 (296)

Perceived congruence and online loyalty as segmentation variables in multichannel retailing: a comparison between appparel and electronics [PDF]

, 2017
As the interest of the literature on congruity between offline and online stores is relatively recent, empirical evidence is required to help marketing managers choose the most effective ways of contributing to the formation of consistent offerings as ...
Gómez-Borja, Miguel-Ángel, Mollá-Descals, Alejandro, Rondán Cataluña, Francisco Javier (Coordinador), Ruiz-Molina, María Eugenia   +3 more
core  

Swedish Consumers' Willingness‐to‐Pay for Plant‐Based Proteins in Pasta Sauce: Preferences and Policy Scenarios

Agribusiness, EarlyView.
ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson, Anna Kristina Edenbrandt, Jens Rommel, Sarah Säll   +3 more
wiley   +1 more source

CUSTOMER SEGMENTATION USING CLUSTERING

International Research Journal of Modernization in Engineering Technology and Science
The goal of this work is to use customer segmentation using real-time transaction data from Unbanx, which delivers anonymized transactional data for UK consumers. The segmentation will use clustering algorithms, including K-means and hierarchical clustering to find groups of customers with similar purchasing patterns.
openaire   +3 more sources

Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling. [PDF]

, 2005
This report gives an overview of the most relevant organisational and\ud behavioural aspects regarding user profiling. It discusses not only the\ud most important aims of user profiling from both an organisation’s as\ud well as a user’s perspective, it ...
Dijk, J.A.G.M. van, Ebbers, W.E., Fennis, B.M., Geest, T.M. van der, Loorbach, N.R., Pieterson, W.J., Steehouder, M.F., Taal, E., Vries, P.W. de   +8 more
core   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

Clustering Methods Application for Customer Segmentation to Manage Advertisement Campaign

Contemporary Economics, 2010
Clustering methods are recently so advanced elaborated algorithms for large collection data analysis that they have been already included today to data mining methods.
Maciej Kutera, Mirosława Lasek
doaj  

Fuzzy Recommendations in Marketing Campaigns

, 2017
The population in Sweden is growing rapidly due to immigration. In this light, the issue of infrastructure upgrades to provide telecommunication services is of importance.
A Meyer, C Song, J Debenham, LA Zadeh, M Haenlein, T Bilgiç   +5 more
core   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

Agribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Enhancing Segmentation: A Comparative Study of Clustering Methods

IEEE Access
With the increasing complexity of consumer preferences and behaviors, businesses face challenges to capture the dynamic nature of online consumer behavior, highlighting the need for advanced approaches. This study aims to enhance customer segmentation in
Lew Sook Ling, Claireta Tang Weiling
doaj   +1 more source

U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

Agribusiness, EarlyView.
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk, Brenna Ellison, Trey Malone   +2 more
wiley   +1 more source