The adaptive engagement framework: enhancing banking customer experience through AI-powered invisible marketing. [PDF]
Shahbazi A +5 more
europepmc +1 more source
ABSTRACT The concept of predictive maintenance in advanced manufacturing systems is crucial from the point of view of resource efficiency in the era of high competitiveness forced by energy transformation in the digital economy. Against the backdrop of sustainability and the opportunities a data cooperative offers, the combination of predictive ...
Christian Schachtner +6 more
wiley +1 more source
Anonymous transactional dataset in a local food and beverages (F&B) micro-small-medium enterprise (MSME) for recommender systems. [PDF]
Engel MM +3 more
europepmc +1 more source
Do the Generational Cohorts of CEOs Influence Corporate Travel Emissions?
ABSTRACT According to Mannheim's generational theory, each generation exhibits unique attitudes that shape its behaviour. This paper suggests that a CEO's generational background can shape their environmental views, which, in turn, influence the company's business travel policies.
Gbenga Adamolekun +2 more
wiley +1 more source
Research on optimization of personalized recommendation method based on RFMQ model- taking outdoor sports products in cross-border e-commerce as an example. [PDF]
Chen Q +7 more
europepmc +1 more source
A recent development in marketing research concerns the incorporation of dynamics in consumer segmentation.This paper extends the latent class Markov model, a suitable technique for conducting dynamic segmentation, in order to facilitate lead generation ...
Vermunt, J.K. +2 more
core
ABSTRACT With the increasing demand for high‐quality agricultural products, the agricultural cold‐chain logistics packaging (ACLP) industry faces significant environmental pressure and circular economy issues. This study analyzes the critical success factors (CSFs) that would enhance ACLP circular economy performance (CEP). The adversarial interpretive
Miao Su +3 more
wiley +1 more source
Leveraging artificial intelligence for predictive customer churn modeling in telecommunications: a framework for enhanced customer relationship management. [PDF]
Abdelhady MG, Mohamed KA.
europepmc +1 more source
ABSTRACT The ongoing deterioration of environmental quality and depletion of natural resources call for urgent corporate action towards sustainability. This study examines how corporate ethics influence eco‐innovation outcomes among small‐ and medium‐sized enterprises (SMEs) in the Spanish electronic components industry, considering the mediating roles
José Luis Ferreras‐Méndez +1 more
wiley +1 more source
Will there be new trends in the public's attention to express services in the post-COVID-19 era? [PDF]
Chen X, Gao J, Qin Q, Wang C.
europepmc +1 more source

