Customer segmentation - Open Access .click

Expert Systems with Applications, 2021
Abstract Most studies in the literature have focused on past behavior of customers to measure customer lifetime value, however, the rapid developments of technology and products make new conditions that cannot be predicted by past records anymore. In the era of new media and social networks, customers’ needs and expectations change fast which lead to
Abdolreza Mosaddegh +3 more
openaire +1 more source

Semantic Customers’ Segmentation

2019
Many approaches have been proposed to allow customers’ segmentation in retail sector. However, very few contributions exploit the existing semantics links that may exist between objects and resulting groups. The aim of this paper is to overcome this drawback by using semantic similarity measures (SSM) in customers’ segmentation to provide clusters ...
Jocelyn Poncelet +3 more
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Customer Lifetime Value as the Basis of Customer Segmentation

Journal of Relationship Marketing, 2006
Katherine N Lemon
exaly +2 more sources

Segmenting the Retail Customers

2022
The goal of “serving all” is similar to “serving none.” Marketers are constantly looking for ways to refine the way they segment markets. Segmentation involves diving markets into smaller portions (segments) of consumers with similar needs for a given good or service. This chapter explores the application of various algorithms and analytical techniques
Mansurali Anifa +4 more
openaire +1 more source

clustering
data mining
k-means

rfm
machine learning
8. economic growth

k-means clustering
rfm model
customer lifetime value