Results 211 to 220 of about 4,091 (262)

Customized segment synthesis

ACM SIGMOD Record, 1977
Segment design is a process which must be exercised by every data-base designer. This paper presents an easily authomated method of designing segments taking into account system-usage factors. The segments resulting from this algorithm are a subset of all possible synthesis solutions; but they are those results which may be of more importance to the D ...
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A Classification Model for Customer Segmentation

2011
Customer management is one of the important aspects in retail business. It is vital for the retailers to adopt different methodologies by which high valued customers can be identified, in order to perform suitable target marketing effectively. In this paper, a novel model is proposed for classifying retail customers into different categories based on ...
Chithra Ramaraju, Nickolas Savarimuthu
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CUSTOMER SEGMENTATION FOR MARKETING

2023
Customer segmentation is a crucial marketing strategy that involves dividing a target market into distinct groups based on shared characteristics, behaviours, or preferences. It allows businesses to better understand their customers and tailor their marketing efforts to specific segments, ultimately driving customer satisfaction, loyalty, and business ...
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Customer Behaviour and Market Segmentation

1984
The initial studies of bank customer behaviour started with the banks’ interest in the services they offered, and the customers’ attitudes, beliefs and perceptions about those services. The questions employed in the market research tests asked six basic questions, namely: who is the customer; what does the market buy; when does the market buy; who is ...
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Digital customer segmentation

2020
Κατηγοριοποίηση δείγματος της πελατειακής βάσης της Eurobank, με κριτήριο τη χρήση των υπηρεσιών ηλεκτρονικής τραπεζικής.
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Segmenting customers by participation

International Journal of Contemporary Hospitality Management, 2017
PurposeThis study aims to report the results of a survey of diners’ behavior during production and consumption of dining services with three objectives. The first objective is to create customer segments that represent distinct patterns of customer participation in hospitality service encounters.
Sandy C. Chen, Carola Raab, Sarah Tanford   +2 more
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Segmentation and Customer Value

2018
Market segmentation analysis is used to identify profitable business opportunities. Segmentation divides markets into subsets of users who share a similar set of characteristics and needs/wants. Segmentation is the process of partitioning markets into groups of potential customers with similar needs and/or characteristics who are likely to exhibit ...
Art Weinstein, Herb Brotspies
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Approaches to Customer Segmentation

Journal of Relationship Marketing, 2008
Abstract Customer segmentation has virtually unlimited potential as a tool that can guide firms toward more effective ways to market products and develop new ones. As a conceptual introduction to this topic, we study how an innovative multi-national firm (Migros Turk) has developed an effective set of segmentation strategies. This illustrates how firms
Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham   +2 more
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Uncovering Customer Profitability Segments for Business Customers

Journal of Business-to-Business Marketing, 2012
Purpose: A central premise of relationship marketing theory is that economic benefits flow from retaining customers. However, the early research focus on the duration of the relationship may obscure other important aspects of the interaction with the customer that drive profitability.
Tanya Mark, Rakesh Niraj, Niraj Dawar
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Customer segmentation

2012
U poglavlju je dan opis, upotreba i korist menadžerskog alata - segmentacija kupaca.
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