A SEGMENTATION ANALYSIS OF U.S. GROCERY STORE SHOPPERS
Cluster analysis was used to conduct a segmentation analysis of U.S. supermarket shoppers. This study is based on the responses of a sample of 1,000 shoppers concerning the importance of 21 store characteristics in selecting their primary grocery store ...
Mangaraj, Sandeep, Senauer, Benjamin
core
Business Strategy and the Environment, EarlyView.ABSTRACT Firms pursue the circular economy (CE) by using projects as organisational forms. However, the transformative role of project organising (PO) in developing circular firm capabilities (FC) remains underexplored. In this study, we examine the effects of PO on the development of critical circular FC in CE‐based firms. We draw on primary data from
Ambisisi Ambituuni +5 more
wiley +1 more source
The role of AI-enhanced fast delivery services in strengthening customer retention and loyalty in competitive markets. [PDF]
Front Artif IntellKasoju A, Vishwakarma T, Kasoju A.
europepmc +1 more source
Turning Green Into Gold: The Impact of Green Intellectual Capital on Performance in European Firms
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines the impact of green intellectual capital (GIC)—green human, structural and relational capital—on business performance in European firms. Using Eurobarometer 498 data and Partial Least Squares Structural Equation Modelling (PLS‐SEM), results show that GIC explains 15.4% of the variance in business performance, with green ...
María del Carmen Peces Prieto +2 more
wiley +1 more source
The impact of online store specifications on enhancing the attractiveness of customer perception of the product: An analytical study of the opinions of a sample of Iraqi virtual store customers. [PDF]
F1000ResAwni SA +8 more
europepmc +1 more source
Default Effect in ESG Investment: When a Recommendation Goes a Long Way
Business Strategy and the Environment, EarlyView.ABSTRACT Individual investors display a positive attitude toward ESG investments but typically fail to act upon it. We report results from a preregistered online experiment testing a default option on 1050 US investors examining the mechanisms driving the effectiveness of default options in promoting ESG investments.
Sai Sravanthi Ramadugula +2 more
wiley +1 more source
Conceptual Model for the Integration of Marketing Strategies and Biomedical Innovation in Patient-Centered Care: Mixed Methods Study. [PDF]
JMIR Biomed EngDas Gupta A, Yadav Y.
europepmc +1 more source
reservedThis thesis aims to identify the most effective clustering algorithm for customer segmentation using the RFM+P (Recency, Frequency, Monetary, Product Variety) model, applied to over 1.5 million transaction records from an Italian retail company ...
CIFUENTES BOHORQUEZ, SULY VANNESA
core
Takeover Vulnerability and the Discipline of ESG Overinvestment
Business Strategy and the Environment, EarlyView.ABSTRACT While takeovers serve a disciplinary role by replacing inefficient managers, the threat of takeovers may compel firms to divert attention from Environmental, Social and Governance (ESG) efforts as a strategic response to external pressure, especially when such firms are already overinvesting in ESG.
Abongeh Tunyi +2 more
wiley +1 more source
Marketing analytics in banking 4.0: A two-stage explainable AI framework for high-accuracy and well-calibrated predictions. [PDF]
PLoS OneNasir F +3 more
europepmc +1 more source