Results 71 to 80 of about 108,110 (296)
Analyzing Customer Loyalty Levels through Segmentation in Aesthetic Clinics Using K-Means and RFAM
IJID (International Journal on Informatics for Development)Effective customer segmentation is crucial in optimizing marketing strategies, particularly in customer-oriented aesthetic clinics. This research aims to enhance customer segmentation in aesthetic clinics using a K-Means approach based on the RFAM ...
Sinarring Azi Laga +5 more
doaj +1 more source
PREPAID TELECOM CUSTOMERS SEGMENTATION USING THE K-MEAN ALGORITHM [PDF]
Annals of the University of Oradea: Economic Science, 2012 The scope of relationship marketing is to retain customers and win their loyalty. This can be achieved if the companies’ products and services are developed and sold considering customers’ demands.
Marar Liviu Ioan +2 more
doaj
Segmentation Analysis of Students in X Course with RFM Model and Clustering
Jurnal Sosial Humaniora, 2020 In the business world, the competition to maintain and obtain more customers has become tougher. The presence of new players entering the market is driven by the developments of internet and advertisement. The X guitar course is an institution engaged in
Yanuar Rafi Rahadian, Bambang Syairudin
doaj +1 more source
Segment selection by relationship strength [PDF]
Relationship management is becoming more important, also in direct marketing. Measuring the strength of relationships is relevant, since relationship strength can be used as a segmentation variable. However, in measuring relationship strength, mostly one
Schijns,Jos M.C., Schröder,Gaby J.
core +1 more source
Agribusiness, EarlyView.Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin +1 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Social tensions and resource depletion pose significant challenges to the agri‐food sector, highlighting the need for coordinated strategies to ensure sustainability in supply chains. Despite its critical importance, the relationship between coordination mechanisms and sustainability performance remains underexplored.
Carlos Moreno‐Miranda, Liesbeth Dries
wiley +1 more source
Analyse the wine market at Budget Liquor 2009 Limited to develop customer segmentation profiles [PDF]
, 2018 The aim of the research is to analyse the wine market at Budget Liquor 2009 Limited to develop customer segmentation profiles, as the organisation wants to grow its wine market. It is a limited company, which is a SME.
Harnett, Denise, Saini, Krishna
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Growth of Omnichannel Grocery Retailing and Food Prices
Agribusiness, EarlyView.ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong +2 more
wiley +1 more source
ANALISIS SEGMENTASI PELANGGAN MENGGUNAKAN KOMBINASI RFM MODEL DAN TEKNIK CLUSTERING
JUTEI (Jurnal Terapan Teknologi Informasi), 2018 Intense competition in the business field motivates a small and medium enterprises (SMEs) to manage customer services to the maximal. Improve of customer royalty by grouping cunstomers into some of groups and determining appropriate and effective ...
Beta Estri Adiana +2 more
doaj +1 more source
Multichannel integration evidence from the States and a review of the field [PDF]
, 2012 Members of the Henley Centre for Customer Management requested a report on the status of multichannel marketing. The focus of the research examines best practice examples from the United States and a detailed review of the field.
Clark, Moira, Hair, N.
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