Results 181 to 190 of about 551,822 (211)

How Customers Trust Mobile Marketing Applications

2013
Smartphone applications for marketing purposes like free advertising games or mobile loyalty programs are becoming increasingly prevalent. Unfortunately, due to recurring news about the excessive use of personal data, many customers consider such applications as suspicious.
Janson, Andreas, Hoffmann, Axel, Hoffmann, Holger, Leimeister, Jan Marco   +3 more
openaire   +1 more source

Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse

International Journal of Information Management, 2020
Ali Abdallah Alalwan
exaly  

Trust of Customers in Autonomous Vehicles

ATZ worldwide, 2021
Nils Köster, Torsten-Oliver Salge
openaire   +1 more source

Does the Customer Trust You?

2011
Una McMahon-Beattie, Adrian Palmer, Ian Yeoman   +2 more
openaire   +1 more source

Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach

International Journal of Information Management, 2020
Si Shi, Yi Wang
exaly  

Understanding Customer Experience Throughout the Customer Journey

Journal of Marketing, 2016
Peter C Verhoef
exaly  

Customer Trust Management

2003
openaire   +1 more source

Building customer trust

I. Sakthidevi, D. Thilagavathy, S. Sujatha, G. Ram Sankar, G. Priyanga, C. Puvanadevi   +5 more
openaire   +1 more source

Customer Engagement

Journal of Service Research, 2011
Roderick J Brodie, Linda D Hollebeek, Biljana Juric   +2 more
exaly  

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Journal of Service Research, 2010
Vikas Mittal, Doreen Pick
exaly